Bajaj Auto introduced its first indigenous scooter brand in 1972: Chetak. The Chetak's popularity was so high that apparently it's resale value was greater than it's purchase price.

The partnership of Munjal Family & Honda Motors of Japan was so successful that in 1987, Hero produced its 100,000th motorcycle.

Today’s episode features a huge battle between scooters & motorcycles: Bajaj Auto vs Hero Honda

Tune into this episode, as our hosts Anupam and Ambi discuss from a branding & advertising perspective, what makes 2 wheelers so unique? And how do you put technology in the front of a product when customers only want style?

Follow Anupam Gupta on Twitter: https://twitter.com/b50?s=09Follow Ambi Parameswaran on Twitter:https://twitter.com/ambimgp?s=09

Follow Anupam Gupta on LinkedIn: https://www.linkedin.com/in/anupam9gupta

Follow Ambi Parameswaran on LinkedIn:https://www.linkedin.com/in/aparameswaran

Follow Anupam Gupta on Instagram:
https://instagram.com/b_50?utm_medium=copy_link

Follow Ambi Parameswaran on Instagram:https://instagram.com/ambimgp?utm_medium=copy_link

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