Allen Vaysberg, owner of Amiveris Entreprises, Inc, started his career in IT to go after the money, but quickly realized his passion was in marketing and working with people.  He founded an IT company that collapsed after 9/11 and left him in $300K in personal debt.  He picked himself up and started a second business that was very successful, but he still hadn't found his calling.  Today he has launched a business that is very much in line with who he is as a person.