Getting featured in the media can lead to some big things for you and your business. I’m talking about new clients, amazing connections, and even $50,000+ in revenue (a true story Cher told me in this episode!).

Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to amplify the voices of underrepresented and marginalized groups. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories so she can play a role in reshaping how our society views social justice, give-back initiatives, feminism, and multiculturalism.

If you’re thinking “Is my story even interesting enough?” then you're asking yourself the wrong question. These questions are more along the lines of what you should be thinking:

• What are some specific challenges I’ve overcome while building my business? 
• What did I do extremely well? 
• Why do I do what I do?