Media and partnerships go hand in hand.

When you want to get in the media you need to start by having something that brings your audience value. Then you pitch your value to a media outlet so they can support you and spread your message. When a media outlet says yes to you and shares your expertise, they also build credibility with their audience. Sound familiar?

The media is almost like an affiliate partner that you don’t pay. It’s free publicity! And all sides win when the partnerships are aligned.

Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches and experts who want to elevate their status using the power of the media. She has helped clients land stories in media outlets like Forbes, Fast Company, Well & Good and more. 

Getting in the media isn’t about popularity or money. Like with affiliate partnerships, media is another way to spread your value and get your message to more people who will connect with it. So if you’re ready to scale your business and step up your visibility game, listen to Lynya’s advice and take note of her top media pitching tips.