Today, my guest is Alexandra Watkins. Alexandra has a company based around her website, EatMyWords.com - which you'll understand once you listen to the podcast - she is a naming specialist, that nuanced and niched aspect of copywriting where people come up with names for companies, services, and products (you ever heard of the Baconator from Wendy's? Well, Alexandra is the one who named it). We have a delightful conversation, talking about brand names that she's developed for law firms. As we think about branding, or even rebranding our law firms, it's never really been easier to do that if you're so inclined. This is an important topic to cover, and Alexandra shares some great information.
In this episode, Neil and Alexandra discuss:
Key Takeaways:
"Your name shouldn’t be ambiguous. Nothing about your business should be ambiguous." — Alexandra Watkins
Get in touch with Alexandra Watkins:
Website: https://eatmywords.com/
Book: https://eatmywords.com/brand-names-book/
Twitter: https://twitter.com/eatmywords
LinkedIn: https://www.linkedin.com/in/alexandrawatkins/
Thank you to our sponsors!
Get in touch with Neil:
Website: https://thelawentrepreneur.com/
Twitter: https://twitter.com/lawentrepreneur
Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl
LinkedIn: https://www.linkedin.com/in/tyralawfirm/
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