On today's episode of The Leadership Project, we have a great treat for you as we are joined by Joe "The Brand Builder Escobedo.
Joe is the CEO of Esco Media; a visiting professor and the host of the B2B Marketing Asia Podcast. Joe is also the author of Asian Growth Stories: How to do business in Asia. He has had an amazing career which included stints with Nike, LinkedIn, and Forbes. Joe teaches courses on how to build your profile and presence on LinkedIn amongst many other topics.
Joe shares his thoughts, knowledge, and experience on the importance of branding for any organisation and how personal branding can play a key role in your career as a leader. Joe and I also had a great chat about his own leadership experiences gained over a very diverse career which included stints in China and now Singapore. This included a great chat about cultural nuances when you are a visitor working in another country.
This is an episode truly not to be missed. So many great lessons here.
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