In this episode, we’re once again diving into the ripple effects we’re all feeling from the current AI boom. This time though, we’re homing in on it’s effects on SEO.  

How is AI impacting traditional SEO practices? What AI tools are already altering the way that SEO is done? What do those in SEO need to be thinking as new AI innovations continue to be unveiled?

Helping Dani explore this topic is Ross Raffin, content strategist here at LeadG2. Ross has so many great insights, such as:

• Why keeping a watchful eye on how Google is folding AI into how their generating search results is important. 
• The role humans need to continue to play in AI content creation so that you don't negatively impact your SEO results. 
• And, lastly, the importance of looking beyond ChatGPT and BARD to get a true handle on how AI can empower us and reshape how we work and create.

Links:

Ross Raffin

Dani Buckley

LeadG2