The idea behind gamification is simple—borrow what’s great about the experience of playing video games, and use it to make other things more enjoyable! Competition, scoring, prizes—these are just some of the ingredients of what gamification can bring to just about any user experience, if you know how to do it right. Our guests for this episode of The Drawing Board offer a wealth of insight and experience on the subject, and we’re going to discover what they’re working on. We start by exploring an upcoming video game with Ubisoft’s Kenneth Strickland, then we talk to Gina Gotthilf of Duolingo, go up to Strava to hear from Chief Product Officer Aaron Forth, and finally we sit down with Amelia Lin, one of our own gaming experts here at Udacity.