0:03

You are listening to the Life Coach

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School Podcast with Brooke Castillo, episode number

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Welcome to the Life Coach School

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Podcast, where it's all about real

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clients, real problems, and

0:18

real coaching. And now

0:20

your host, Master Coach Instructor,

0:23

Brooke Castillo. Hello,

0:26

friends. I'm so excited

0:29

for you to learn about

0:31

some fast success today. Kayla

0:34

Horry, I welcomed her

0:36

to the podcast. It's kind of a

0:38

funny story, the way that she ended

0:40

up on the podcast. I will tell

0:42

my version of it, and then we

0:45

can let you introduce yourself and tell your version of

0:47

it. But what happened was I

0:49

was at a mastermind, and I

0:51

didn't know a soul there. And

0:54

I was introducing myself and talking to people, and

0:56

I met this guy, and he thought I was

0:58

someone's wife. At the

1:00

event, he didn't know that I was actually there,

1:02

you know, for myself

1:05

and for my own business. And

1:07

so we just kind of briefly chatted. He didn't

1:09

seem very interested in talking to me, just kind of

1:11

like blah, blah, blah. But then the next

1:13

day when I saw him, he's like, oh my God, what am I

1:15

going to be talking about? I was like, what

1:17

is happening? Why? So

1:19

it's like, my sister loves you.

1:22

I found out that I was here with you and said

1:24

that I had to come say hi, and I need to

1:26

take a selfie. And, you know, it

1:28

was all excitement. I think I sent you a

1:31

text. I think he like got my number. We

1:33

sent a text. We kind of chatted. You

1:35

were just about to sign up, I

1:37

think, for coach certification. You were just

1:39

about to sign up. I

1:41

was already signed up. I was already signed up,

1:43

but it was the end of March. And

1:46

certification didn't begin until the end of April.

1:49

Oh, that's right. I was already signed up, but

1:51

I had not yet begun. So that's right. That's

1:53

right. And so I was like, oh

1:55

my gosh, I'm so excited. I'm so glad we just kind

1:57

of exchanged a few words. And that was kind of it,

1:59

right? And then I didn't

2:02

hear from you until what like

2:04

last month. Yeah. And need

2:06

the most amazing text about

2:08

all of your fast success. And I said,

2:10

you should come on and talk about all

2:13

of this on the podcast

2:15

because you know, not everybody has

2:17

fast success. Yeah. A lot

2:19

of people struggle in the beginning and it's part

2:21

of the process and everything. But every once in

2:23

a while someone just comes in and kicks a

2:25

mask. And I would like

2:28

to celebrate you and celebrate that and

2:30

hear your entire story. So is that

2:32

your version of the story as well? Close.

2:35

It's a little bit different. A little bit different. But

2:37

yeah, first of all, thank you so much for having

2:39

me on. This is such a... Yes. Just

2:42

super fun. Okay. So

2:45

I'll get a little bit more into this but

2:47

I have been in coaching for over 20 years.

2:49

I've done a lot of coaching. Never

2:52

for myself, not as an entrepreneur. Oh,

2:54

okay. I've been in other companies,

2:56

different industries, different settings but I

2:59

have a long history of coaching.

3:02

And for at least a decade, I have

3:04

talked about starting my own coaching practice and

3:06

I've talked about wanting to do this. I

3:09

have three kiddos and in the season

3:11

of my kids are all very close

3:13

in age. I had three babies in

3:15

three years and in that season, I

3:17

have one with special needs, I have one with some

3:20

medical needs. So I had a lot going on. Wow.

3:23

So I talked about wanting to do this for

3:25

a long time but the timing wasn't right for

3:28

our family. And so

3:30

it was about almost two years ago

3:32

that I finally decided now is the

3:34

time. I want to do

3:36

this. I had all this history with coaching

3:39

but I really wanted... I had followed the

3:41

Life Coach School for years, had followed your

3:43

podcast, had looked at the Coach Certification Program,

3:45

knew I wanted to do it but it

3:47

just took time until it was right for my

3:50

family for me to jump in. Right.

3:52

So I hung out with my brother and sister-in-law

3:55

and I had just signed up for certification and

3:57

I told them, I said, talk about this for

3:59

a long time. for years, I'm going

4:01

for it, starting my certification next month

4:04

and I'm gonna start my own practice and

4:06

they were super supportive, they've known I've wanted

4:08

to do this forever but I didn't give

4:10

them any details. I didn't tell them who

4:12

or with who and who meant anything to

4:14

them anyway, right? So it

4:17

was about a week later that my

4:19

brother went to the mastermind and he

4:21

texted me and the

4:23

only thing he sent me was a link

4:25

to the Life Coach School website and

4:28

I looked back and I said, yes,

4:32

and he said we got to check this out.

4:34

He said I'm at mastermind right now in Florida,

4:36

I think it was Florida, I think it was

4:39

Florida, I'm in right now and

4:41

I just met this woman and this is

4:43

her business, you should check it out. Oh

4:45

see, I didn't hear that part, that's actually

4:47

really cool. Yeah, so because it was it

4:49

was within the week that I had told

4:51

him I was gonna pursue this. Wow, okay.

4:54

So he sends me a link

4:56

to the website and tells me I should

4:58

check it out because he just met you

5:00

and he told me she's amazing,

5:02

she's really successful. I love it.

5:04

I said, you're right,

5:07

that is the

5:09

school that I'm already registered to

5:11

go through. That is so cool.

5:14

Yeah, yeah, so he didn't know

5:16

that. So initially he told

5:19

me he sent me your cell number and

5:21

he said, this is her, here's her

5:23

number, she says to call her, which I'm

5:26

sure at that point you didn't know yet

5:28

that I was already signed up. So I'm

5:30

sure at that point you were thinking, oh,

5:32

I'll help her out. Yeah, yeah, my program,

5:34

but I was already already signed up. So

5:36

it is so cool. I did not call

5:39

you. And then

5:41

he like connected us with that three-way

5:43

text and I remember him saying in

5:45

that three-way text, he said when he

5:48

did a little intro, he said,

5:50

my sister is about to kill

5:52

it in the coaching space or

5:54

whatever he said. And

5:56

great brother, love him dearly. And so

5:58

all of this to say

6:00

I knew from the very beginning that I was

6:03

doing this to do this to change my family's

6:05

future and I wanted to do it

6:07

forever and I have all this coaching history but I just

6:09

knew I needed time to get to the point to be

6:12

able to start my own practice. So when I started my

6:14

own practice, I was like let's f***ing go,

6:16

right? Like we're gonna do this and we're

6:18

gonna do this big and we're gonna do

6:20

this fast and so I started

6:22

building my practice and it was totally my goal

6:25

in my first year of

6:27

business to hit six figures

6:30

and to be able to walk across the

6:32

stage and get to mastermind and all that

6:34

and then in mastermind in the fall, you

6:37

announced that the future masterminds will be

6:39

virtual, there's not gonna be walking across

6:41

the stage anymore and so at the

6:43

time, I thought, you know, bummer but

6:45

that's okay. I was still obviously I'm

6:47

building this for my family and for

6:49

our future and so anyway but all

6:51

that just... Right now, you're getting to

6:54

walk across this stage right now. Well,

6:56

I certainly did not expect this. So

7:01

get to the end of 2023 and we were

7:03

celebrating, it was my birthday weekend, my husband's birthday

7:12

weekend, New Year's weekend and so we had

7:14

all these things going on and we were

7:16

kind of celebrating and I had my last

7:19

transaction come through for 2023. So

7:22

I had kind of my final 2023 number

7:25

and I thought I remembered back to

7:27

that initial text from before I started

7:29

certification and I thought, oh man,

7:31

it would just be fun to get

7:33

to show Brooke that this

7:36

is changing my life and so I

7:38

sent one text to the number I've

7:40

never used and I said, I

7:43

don't know if you remember this but, you

7:45

know, when you met my brother at mastermind,

7:47

he connected us and I said, I just

7:49

thank you. I said, I'm so grateful for

7:52

what you've provided and the beliefs that

7:54

you hold for us and that really

7:57

allowed me to step into my own

7:59

beliefs and... step into just an

8:01

opportunity to take the coaching

8:04

expertise and experience that I had and turn it

8:06

into a business for myself. And so I just

8:08

sent you a text and I said, thank you

8:10

for what the belief you carry and what

8:13

you've provided for so many of us. This

8:16

is changing my family's life. And you

8:18

wrote back and said, do you want to come on the podcast

8:20

and talk about it? And I about fell out of my chair.

8:23

I was like, let's do it. Now we're going

8:25

to break down how you did this because everybody

8:27

wants to know one of the

8:29

things that I get so much praise for

8:31

it like you're giving me right now is

8:33

that I believe women can

8:35

make lots of money. I think women can make

8:37

lots of money fast. I think we can make

8:39

lots of money as entrepreneurs and I'm going to

8:41

sing it till the day I die. I believe

8:43

it. But also there

8:46

are a lot of people that get

8:48

that belief and really struggle with being

8:50

able to create the result. And so

8:52

one of my like main

8:54

goals right now is to really understand

8:56

why does someone like you win

8:59

so fast and so hard and why

9:01

does someone else maybe struggle in their

9:03

first year? And

9:06

people will say to me, well, $100,000 in your

9:08

first year as an entrepreneur is unrealistic. And

9:10

I'm like, according to whom?

9:13

Right? Like it depends

9:16

on what you believe is realistic

9:18

for you. And it

9:20

doesn't mean that everybody needs to do that or

9:22

that you even have to do that. But you

9:24

did do that. So congratulations. I want to celebrate

9:27

you and then I want all of the reasons

9:29

why you think you were able to do that.

9:31

Okay. Okay. Well,

9:34

thank you. My favorite word, a couple of people have asked

9:36

me lately, like what's your word for business right now?

9:38

And I just keep saying it's fun. My

9:40

favorite word right now in business is fun. It's

9:42

been so fun to watch myself

9:44

create this. It's been so fun to

9:47

serve my clients and watch my clients

9:49

change their lives. It's been

9:51

so fun to be an example to

9:53

myself and to my girls, to my

9:55

son, to my husband of what

9:58

I can create and kind of a funny. side

10:00

note. So my background,

10:02

the vast majority of my

10:05

coaching background was in a

10:07

nonprofit organization,

10:09

was through a nonprofit organization. So my

10:12

paychecks for many, many, many,

10:14

many, many years have been quite small, which

10:17

I wasn't doing the work for the paycheck.

10:19

I loved what I did. I wouldn't do

10:21

that for anything. I literally

10:24

remember having conversations with my husband early

10:26

on. We got married in our 30s.

10:29

And so we got married, got pregnant

10:31

within eight weeks, had three babies within

10:33

three years, we made up for some

10:35

time. And a lot happened very quickly.

10:38

And that time I remember thinking, you

10:40

know, if only I wanted to be

10:42

home with my kids, I have, like

10:44

I said, kids with special needs and

10:47

therapies, I've got a lot going on

10:49

and I actually homeschool them now. And

10:51

I oh my god, come on. I

10:54

really wanted to be involved, you know,

10:57

really hands on with them. That was my choice.

10:59

But I also wanted to be able to make

11:01

money from home. And I remember, I literally

11:03

remember having conversations with my husband years

11:06

ago, saying, I don't have a very

11:08

impressive resume. I don't have some great

11:10

skill that I can use from home.

11:13

Sorry, you married somebody who's just not

11:15

gonna be able to contribute much financially. Like

11:18

I really believe that about myself. And

11:20

I only share that to say

11:22

it's been incredible to step into

11:24

this place where I'm holding belief

11:26

for myself. And proving

11:28

to myself that I do have skills

11:30

that I can make a significant financial

11:33

impact on our family. And for years,

11:35

I believe that that wasn't going to

11:37

be the case. And I was okay

11:39

with it. Yeah, you know, all of

11:41

those years that I was in coaching

11:44

and serving, I loved what I did. I was

11:47

doing leadership development, working with leaders, making

11:49

an impact on the world and impact

11:51

is very important to me. So

11:53

I loved it. And Also, I

11:55

believed that I would never contribute really

11:58

financially to our home. Though

12:00

it's just been such a guest to

12:02

step up a bit, Bagel didn't, but

12:04

even like you think about that you

12:07

came from a nonprofit. You. Know

12:09

I understand more easily. I think when

12:11

someone comes from an entrepreneurial background and

12:13

their the switching services right, so they're

12:15

coming. They've already been online, they've already

12:17

been selling something online, and now they're

12:19

becoming a life coach and are able

12:21

to have really fast success. Like Babbel,

12:23

That's the case for you. And I

12:26

mean, I didn't know this before talking

12:28

to. So coming from a nonprofit sector,

12:30

it's like you're not being taught how

12:32

to market yourself. You're not being taught

12:34

how to be an entrepreneur. So for

12:36

sure you believed that you could. But.

12:38

Then, how did you continue to believe

12:40

that you could as you go through

12:42

all the trials and tribulations of building

12:45

a business? And than a how did

12:47

you actually do But. Yeah, yes

12:49

well I do have one

12:51

caviar. Said. L the non

12:53

profit that I worked with. In

12:56

order to be funded we are.

12:58

I'm still connected with them very

13:00

loosely as an it's silly printed

13:02

consultant basis I thought, but it

13:04

worked with them for many, many,

13:06

many years. And when I had

13:08

a paycheck with them full time

13:10

at part of my responsibility been

13:12

connected with them was to raise

13:14

finances. Yeah, over the past, some

13:16

of my role basically ah, So.

13:19

What I found his While I

13:21

didn't have history in entrepreneurship and

13:23

I hadn't already been doing this

13:25

in a different way and entrepreneurship

13:27

there was some members of the

13:30

fields yeah marketing skills the as

13:32

for years I had to go

13:34

find people share was about the

13:36

opportunity to invest in the company

13:38

said I was working with and

13:40

develop that financial support team in

13:42

order still to do my job

13:45

so I will say I did.

13:47

Ah ground inability to skills. Transfer

13:49

I don't the eye for the thousand and

13:51

the other had a me ask you this

13:53

is it different for you to sell for

13:55

someone else will raise money for some an

13:58

old. versus. For yourself. Did you

14:00

have a challenge with that? Okay. Tell

14:02

me a little bit about that. Yes. Well, I

14:04

think, yeah, when you're

14:06

raising for an organization, it

14:09

feels less personal. Yeah.

14:11

It feels, the no feels less personal,

14:13

I think. So

14:16

it just was different and it was such a

14:18

different setting. But what I found

14:20

when I got into entrepreneurship and started

14:22

doing this is that again, it's like

14:24

trying to become a marathon runner when

14:26

you've already been an athlete in a

14:28

different way or something like a

14:30

truly new thing, but I

14:33

had some muscles from some previous,

14:36

that I was able to make

14:38

that connection. Yeah, leverage them. I

14:41

know how to do that. I did it for a

14:43

lot of years. And so I can take my knowledge

14:46

of that and apply it here

14:48

in a different way. Yeah, right.

14:51

And now I am having to

14:53

find my own leads and

14:56

navigate a consult. It

14:58

is different. And push through

15:00

hearing no and all

15:02

of the mind stuff that comes up.

15:04

Okay, let's talk about that. Let's talk

15:06

about that. That's the juicy stuff, right?

15:08

Because when you start hearing no in

15:10

the beginning, right? When you're building your business and you're

15:12

hearing no, I'm not interested or no, that doesn't work.

15:14

Or who do you think you are? Whatever that is.

15:17

It's very easy because you have your

15:19

own self-doubt, right? I always

15:21

picture like your wobbly Bambi, like trying

15:24

to get your legs underneath you. And

15:26

it feels like someone just keeps knocking

15:28

you down. How were you able to

15:30

get past that? I

15:32

think determination, lack

15:35

of willingness to give up. I think I have a

15:37

really strong why. It

15:40

surveys me and is helpful in

15:42

the times that I feel the most

15:44

discouraged. I also am really stubborn. And

15:48

I just like I am going

15:50

to figure this out. Like another part of

15:52

my story. So I certified in October of

15:54

22 and

15:57

worked real hard in Q4 of 22. set

16:00

myself up for what I thought was going to be a

16:02

really strong start to 2023. Okay.

16:05

The week of Christmas in 2022, I got very sick. Oh,

16:11

no. And when I got very sick,

16:13

it led to kind of this chain

16:15

reaction of multiple different health, significant

16:18

health challenges that all hit me

16:20

the week of Christmas. And

16:22

so between Christmas and the

16:25

end of April, the

16:27

first four months of the year,

16:29

I was dealing with MRIs, ultrasounds,

16:32

surgery, multiple doctor's appointments, daily injections,

16:34

all kinds of crazy things that

16:36

came out of nowhere that have

16:39

never experienced anything like this before.

16:42

But that was my first four months of 2023.

16:46

And it was in

16:48

April of 2023 that

16:50

I looked at my numbers and said, I

16:53

have a long way to go to get to the

16:55

goals that I got in December. And

16:58

so it almost added more motivation to figure

17:01

out, okay, so I thought my year was going to start

17:03

one way and it didn't. So now I

17:05

get to go out and figure out how am I going

17:07

to hit these goals? I get to try new things. And

17:10

it kind of motivated me to

17:12

like kick the health issues in the butt

17:15

that I'm going to figure this out anyway.

17:17

Okay, girl, but I am telling you for

17:19

most of us, that would have

17:21

changed the goal, right? We would have been like,

17:23

well, obviously, I'm not going to make six figures

17:25

my first year as a life coach when I

17:28

spend the first four months being sick. Like

17:30

that's not even why would I ask

17:32

that of myself? And you

17:34

have the opposite reaction, right? You're like, oh, now I

17:37

got to double down. I got to work even harder

17:39

because now I have, you know,

17:41

only what, you know, eight months left to

17:43

be able to deliver this to myself. But

17:46

I do think it's like successful

17:48

people, you know, beget, beget,

17:50

beget, beget success. And it's because

17:52

it has not everything to do with

17:55

what needs to be done and

17:57

more just that you're willing to do

17:59

it. Yeah, that's

18:01

it, right? And so your willingness

18:03

to, I'm going to make this

18:05

happen for myself, for my family,

18:07

for my clients, like, that's

18:10

amazing. That's so great. And you have these

18:12

three kids and you're sick and you're starting

18:14

a brand new career. I mean, I think

18:16

it's very inspiring for people to hear because

18:18

some people are like, well, I have a

18:21

kid or I got sick for a month

18:23

too. And they're like, okay, but wait, Kayla

18:26

did it. She has three kids. Like

18:28

when you want to quit and you remember

18:31

these stories of people that made it through,

18:33

it's very inspiring. Yeah. Because it is possible.

18:35

Totally. Yeah, and homeschooling.

18:37

Homeschooling is amazing. And don't forget homeschool, which,

18:39

you know, I did for a year, which

18:42

is actually insane. But I did it for

18:44

a year when I was building my company

18:46

too. I think the other

18:48

thing is I just

18:50

never let doubt creep too

18:52

far in when I

18:54

was building my business. I'd love for you to

18:56

speak about that. It creeps in, but

18:59

I just never let it get too carried away.

19:01

I'm like, yeah, yeah. And

19:03

also we're going to do this. We're going

19:05

to do it. So I think part

19:07

of being a coach by nature is ownership,

19:09

right? I'm

19:12

constantly helping my clients figure out how

19:14

to not be victims to their circumstances

19:17

and what they can take ownership of,

19:19

right? That's the word. And so

19:21

I had lots of opportunities to coach

19:23

most health, lots of opportunities to be

19:25

my best client and

19:28

show myself what it was going to

19:30

look like to not allow circumstances to

19:32

be excuses, to not allow

19:34

circumstances that were, you know,

19:36

valid. I mean, there was some hard stuff

19:39

going on and there have been some other

19:41

really big challenges that have happened this last

19:43

year also. But I

19:45

think just constantly pushing myself

19:47

to look at what do

19:49

I have control over, where when

19:52

I take ownership, I had a couple

19:54

of speaking engagements that I had lined up for during

19:56

that time that I was sick that I had to

19:58

cancel. wasn't cleared to

20:01

travel medically. And so again, it's like,

20:03

I could have said, oh, well, I guess this

20:06

is just gonna be my medical year. And

20:08

I guess I'm just not gonna do the things I

20:10

wanted to do in my business. But

20:12

really, I didn't want to settle for that. And

20:15

I didn't know, I didn't know how the year

20:17

was gonna turn out, but I think through the

20:19

spring, the winter and the

20:22

spring, and I remember having a conversation with

20:24

my husband in April, and I just told

20:26

him, I said, it is go

20:28

time. I had surgery the first

20:30

week of May, and that was kind of

20:33

the wrap up of it all. And from

20:35

that point, it was like, we

20:37

just gotta go. We gotta do this. And

20:39

again, just really looking at what can I

20:41

take ownership of? How do I

20:44

take action? Oh, another thing

20:46

that we haven't mentioned yet in terms

20:48

of the how, is I have virtually

20:50

no social media presence. I

20:53

didn't have a list, I didn't have an audience.

20:55

And I also have done this this

20:57

year without an audience. The

21:00

last time, not that I'm proud of this, but

21:02

I'm just seeing this just to make

21:04

a point, I haven't posted on my Instagram account

21:06

since June. I am not

21:08

good with social media, I don't enjoy it.

21:11

I forget to post on my kid's birthdays, on my

21:13

personal account, because I'm just busy with my kids. You

21:16

know, it's not my thing. I

21:19

have tried to make it my thing. It's

21:21

just not my thing. And so I also

21:23

love for people to know that what I've

21:25

done this year, I've done really without social

21:28

media, and without

21:30

following. Everything I've built

21:32

this last year has been new. New

21:35

people, new connections. I love it. You know

21:37

what I love about this? It's all brand new people.

21:39

People are like, well, I don't have a big social

21:41

media follower, I'm not like you, Brooke. I'm like,

21:43

yeah, for the amount of money that we create

21:46

as a business, we have a very small social

21:48

media following. We have not built our business based

21:50

on that. It doesn't mean that you can't,

21:53

but you don't Have to, I think

21:55

is your point. You Do not have to have that.

21:57

That doesn't have to be the way you do it.

22:00

The and alternatively I think a lot of

22:02

people like will I post on social media

22:04

everyday Why am I not making more money?

22:06

right? It requires more than that the

22:08

able to market yourself and sell the

22:11

product that you have and create the

22:13

value. That. You're creating so I'm

22:15

curious. How are you enjoying it? Because

22:17

your first year. The. Lot of work.

22:20

Yeah. Is onward I but I

22:22

absolutely love it. I feel like

22:24

this is what I was made

22:26

to do Cel Love it! It's been

22:28

super fun I love it. I love

22:31

everything about it. It's been hard they

22:33

are get a lot of work

22:35

to do for sir but I'm just

22:37

love the building and seeing what I'm

22:40

capable Love I love is an entrepreneur.

22:42

My brother and sister in law have

22:44

a long history very connected in

22:46

in entrepreneurship. I've watched them for years

22:49

and I didn't. Have what it takes.

22:51

So it's been really, it's just been

22:53

fine. It's been really fun to do

22:56

it. It's been really fun to prove

22:58

to myself that I can. I love

23:00

watching my clients get results seeing my

23:02

at least ago or so fine her

23:05

and. Not alone in a survey

23:07

My. History of Coaching with

23:09

Organization that I worked for

23:11

was all in Leadership Development

23:13

and Leadership Coaching See so

23:15

I had all these years

23:17

of expertise of We're Supposed

23:20

in Leadership Development. And

23:22

then through my brother and sister Emma

23:24

I was exposed to. Love.

23:28

A lot of entrepreneurs and small business

23:30

owners who needed what I knew. Yeah.

23:33

And I would watch their

23:35

circles be exposed to their

23:37

circles and see. These. Incredible

23:40

visionary world seniors who

23:42

sat that leadership oh

23:44

cause rest. When. They

23:47

are not a and the bill. My.

23:50

is great person is that

23:52

our businesses will never grow

23:54

beyond our capacity to lead

23:57

them yeah you want to

23:59

grow and skill our business, we

24:01

have to grow and skill ourselves. Their

24:04

famous quote that the definition of insanity is

24:06

doing the same thing over and over and

24:08

over and expecting a different result. Same

24:11

thing is true with how we think, with how

24:13

we lead. If we keep thinking

24:15

the way we think, we keep leading the way we're leading,

24:17

we're gonna keep getting the same result in our business. If

24:20

we want our business to grow, if

24:22

we want to expand our

24:25

impact, our influence, our income as an

24:27

entrepreneur, as a small business owner, we

24:30

have to change the way we think, the things

24:32

we do, the way we lead. And

24:34

so again, I was able

24:37

to carry my passion, my

24:39

experience with leadership development into

24:41

my passion for seeing the need, seeing

24:43

so many entrepreneurs where it's like, man,

24:46

if they just had access to this

24:48

content, if they just had access to

24:51

this way of thinking, this way of developing themselves,

24:53

if they could work on these few

24:55

areas, then the sky's the limit, but they can get

24:57

out of their own way. So many

25:00

young, small business owners, we are the bottleneck in

25:02

our business. Oh my gosh, that is so real,

25:04

that is so real. And

25:08

that's why entrepreneurship is so

25:10

fun for me because it's

25:12

constantly, I'm just a self-help,

25:14

self-growth janky, right? So

25:17

entrepreneurship, setting big money goals, blowing

25:19

my own mind just requires me

25:21

to find out who I really

25:23

am. And I love your story

25:26

because you brought so much

25:28

of your experience and so much of

25:30

who you were, but also like 10

25:32

times it in developing into the person

25:34

that you wanted to be. And I

25:36

think that's what growth is about, right?

25:38

It's not rejecting who you

25:40

are, it's embracing who you are, all

25:43

the qualities and the strength that you have. The

25:45

other piece that I love is you're like, I

25:47

just never saw myself that way, right?

25:50

I just never saw myself as someone

25:52

who could stay at home and take care

25:54

of the kids and homeschool them and make

25:56

a decent amount of money working from home

25:59

to help them. support my family and

26:01

that's what I want people to

26:04

know and I feel like so

26:06

many people don't even consider that

26:08

as a possibility, right?

26:10

You know, you look at other people doing you're

26:12

like, oh, they must have some like you look

26:15

at your brother, they must have some special talent

26:17

or some special thing that I don't have but

26:19

we all have it. We all have that. So

26:22

what are you imagining for your future? Tell me.

26:24

Well, it's gonna be a really good year. I

26:29

mean, I have big, big goals,

26:31

big dream. When I think about

26:33

even my goals for this year

26:35

for 2024. Yeah, it's all

26:38

about the value that I'm putting in

26:40

the world, which that's what they I wanted to say.

26:42

I've heard you say this several times.

26:44

And this has been something that's really guided me, I

26:47

think has been a big piece of

26:49

my success this last year is is

26:52

I have not approached my business from

26:54

an angle of where am I going

26:56

to find clients? How am I going to find my

26:58

next client? Where can I find a

27:00

client? I have really approached

27:02

this year as where can

27:05

I put value into the world?

27:07

Yes, girl. Yes. I

27:09

know entrepreneurs need this work

27:11

that I do. How can

27:13

I get into the room

27:15

where entrepreneurs are where they're

27:17

already hanging out and bring

27:19

value to those rooms and

27:21

serve and it's been so

27:23

smart, constant looking to

27:25

serve looking for opportunities to

27:27

share content to make connections

27:29

to build relationships. That's

27:32

how I've built my business. And there hasn't

27:34

been a frantic

27:37

scarcity of where's men of contact

27:39

come from. There's really been

27:41

a focus on where can I serve?

27:43

How can I serve? Where can I

27:45

add value? Because if I want to

27:47

make six figures in my first year,

27:49

I have to put six figures worth

27:51

of value into the world. Yes, then

27:53

my focus and so on. Wait, wait,

27:55

wait, wait, wait, wait, we have to

27:57

stop talking right this second and repeat

27:59

that. That is the crux

28:01

of everything and I've never heard it

28:04

better said than that say it again If

28:07

I said if I want to make

28:09

six figures in My business in

28:11

my first year of business or in any year of business or

28:13

my goal this year is quite a bit higher than that If

28:16

I want to make what I want to make this

28:18

year, then I have to put that

28:20

much value into the

28:22

world Don't wait to

28:25

get paid until you put the value

28:27

in the world Just put the value

28:29

in the world and believe that it

28:31

will come to you if you keep

28:33

putting it in there That is genius.

28:36

Right those of you who aren't making the money

28:38

you want to make this month Have you put

28:40

that much value into the world and

28:42

the best news is that the answer is

28:44

no You know what you need to do

28:46

totally? So I think that's been key

28:49

and the other other thing that's been a really

28:51

key Because I talk to people who say

28:53

well, I'm putting value in the world. I'm posting on social media

28:55

17 times a week Yeah,

28:57

but if you're talking to the same

29:00

people, right or the algorithms are

29:02

hiding your content That can't

29:04

be the only place that you're putting your content

29:06

out that you're putting your value out Right

29:09

now for some people who have a big audience

29:11

who have a lot of people listening That's

29:13

a very successful way for them to build Great

29:16

go for it and also what

29:18

are other rooms you can get in?

29:20

What are other ways that you can

29:23

contribute and really been my focus because

29:25

I haven't been using social media is

29:27

how do I? Bring

29:29

value to the world bring

29:31

value to entrepreneurs to small

29:33

business owners Bring them the

29:35

knowledge that I have the expertise that I

29:37

have in leadership development How do I do that

29:39

in a way that serves that adds value? But

29:42

that constantly gets me in front of new people

29:44

Listen when you say that this

29:47

is so important when you say

29:49

well I am putting value

29:51

into the world because I'm posting on

29:53

social media. No, you're not the one

29:55

that determines what is valuable The

29:57

person that you're providing the value to is

30:00

the one that determines it. So you can't

30:02

just say, well, I feel like it's value.

30:04

I put it on a billboard in the

30:06

middle of the desert. I'm putting value into

30:08

the world. No, you're not. The value is

30:10

determined by the people receiving it. So it's

30:12

the same people over and over and over

30:14

again, and they're not wanting to work with

30:16

you. It's not valuable to them. Go

30:19

find some people who it will be

30:21

valuable to. This is genius. So

30:24

I've worked really hard on getting

30:27

into new rooms. Yes. In

30:29

relationship, building power partnerships, building

30:31

know, like, and trust. Yes.

30:33

Connectors who've helped me get

30:35

into other rooms. Love it.

30:37

And the combination of that

30:40

with my mindset of it's my job

30:42

to show up and serve, it's my

30:45

value into the world. I think those

30:47

two things are why my business grew

30:49

very quickly. And I'm on target to

30:52

do a lot more this year. Let's

30:54

go. It's so fun. Because all of

30:56

that represents leaders, right? I just had

30:59

a client this morning, and they're

31:01

sharing with me how much has shifted

31:03

for them since we've been working together

31:06

and how their culture of their

31:08

company has shifted and how the way they

31:10

think has shifted and how it's

31:12

impacted their marriage. It's a married

31:14

couple who runs multiple businesses together.

31:16

Yeah. How work has impacted their

31:19

marriage, how it's impacted their relationship

31:21

with their kids, how it's impacted

31:23

the way they lead their employees,

31:25

how it's impacted the way they

31:27

make decisions. I mean, so it's

31:29

so dang fun to see these

31:31

changes happen to see these

31:34

leaders who I love entrepreneur small business

31:36

owners get these breakthroughs that helps them

31:38

take themselves their life and their businesses

31:40

to the next level. Well, and this

31:43

is what I'm constantly wanting to celebrate

31:45

is exactly what you're saying is like,

31:47

when I find someone that can

31:50

help me do something that I

31:52

want to do, and I pay

31:54

them to be my coach,

31:57

I love paying them. Yeah.

32:00

And you as my coach

32:02

love being paid and creating

32:04

value. So it's not like,

32:06

oh, they didn't want to pay me, but

32:08

they had to, no, I won't

32:11

pay you. It's like the best magical

32:13

symbiotic experience you can have, right? Because

32:15

it's like a win, win, win, win,

32:18

win, win, win for everybody. So

32:20

I love, love, love that for you.

32:22

So your clients are happy to hire you. They

32:24

want to keep working with you. They're benefiting so

32:26

much from what you're doing and

32:29

you're creating the success in their lives

32:31

with them and also in your life, in

32:33

your business. This is what it's all

32:35

about, Kayla. So what if someone wants to

32:37

hire you? What if someone's like, okay, now I got it. Now

32:39

I got to get to meet some of that. Well,

32:42

you can go to my website. My

32:44

website is just my name. It's

32:46

Kayla with a C, kaylahori.com. Okay.

32:50

So here they're- Let me spell

32:52

it. Let me spell it. It's

32:54

C-A-Y-L-A-H-O-R-E-Y. Yep.

32:57

Dot com. Yeah, perfect. See my website.

33:00

I am on Instagram, KaylaHoriCoaching. She

33:02

just never posts there, y'all. I

33:05

don't do much there, but you can find

33:07

me there and send me a DM or yeah,

33:09

go through my website. I am on LinkedIn. I

33:12

also don't post on LinkedIn, but I'm on LinkedIn.

33:14

Okay. If you're awesome, then I

33:16

am on Instagram. So those are kind of the

33:18

places to find me and see some of the

33:20

work that I'm doing. I will say go to

33:22

my social. It's not very impressive. All

33:25

of it is in my website, but it hasn't needed

33:27

to be. This

33:30

is a funny story. I got a DM

33:32

on LinkedIn from someone who

33:34

was trying to sell me

33:37

his services and he said, hey,

33:39

I looked up your website.

33:41

I was really interested in the work that

33:43

you do, but I looked at your website

33:45

and it's pretty outdated. And

33:47

so I forget how he worded it, but he

33:49

basically said, because your website's

33:52

not very impressive, you kind of lost me as

33:54

a client, but if you

33:56

let my team come in and

33:58

fancy up your website, then. and

34:00

you'll get clients like me and others.

34:02

Okay, how was this pitch? Very clever.

34:04

So I wrote them back and I

34:06

said, thank you so much for your

34:08

input. I totally agree, but I haven't

34:10

needed anything fancier than this and I've

34:12

built a rockin' six figure plus business.

34:15

So I haven't needed to, thanks.

34:17

Yes, that's amazing. I

34:20

love it. I love, love, love it.

34:22

You know, my website, like obviously, like

34:24

everything I teach is get a website,

34:27

do social media, like do all the

34:29

things, but what is gonna help

34:31

you succeed and help you succeed quickly

34:33

is your mindset and

34:35

is what you had said about creating the

34:38

value and making sure you're creating

34:40

value not in the wind, but to the

34:42

people who value it. That's what you're saying,

34:44

getting yourself into the rooms with the people

34:47

who value what you have to offer them.

34:50

It is such an important message. Also,

34:52

the message of the example that you're

34:54

setting is amazing. Not everyone is gonna

34:57

make six figures in their first year,

35:00

but it is possible for some of you to do it. And

35:03

it is possible to do it

35:05

when you get sick, it's possible to do

35:07

it when you have three kids at home,

35:09

when you're homeschooling them, and when

35:11

you've never been an entrepreneur before.

35:14

It is possible. Please believe everybody

35:16

in your own possibilities. Okay, one

35:18

last thing. If you were gonna give a brand

35:21

new coach just got certified a

35:23

piece of advice, what would it

35:25

be? Meet new people. Meet

35:28

new people. Let them know you can help

35:30

them. And that can happen online, right? That

35:32

can happen online, that can happen in person.

35:34

You get to decide where you wanna meet

35:36

new people, but saying the same stuff

35:39

over and over to the same people is not gonna

35:41

build your business. You have to meet

35:43

new people. And that focus

35:45

of where are you putting value into

35:47

the world, your job

35:49

is to provide value and

35:51

the clients will come. So focusing on

35:54

how are you putting value into the

35:56

world and how are you Meeting

35:58

new people, connecting. In a new

36:00

from getting a new Rams social media

36:03

app were in real life to have

36:05

conversations and bring that valued some new

36:07

groups of people and those are the

36:09

two things that have our impacted the

36:11

speed at which I built my business.

36:13

Love it love it! Thank you so

36:16

much for coming on the show and

36:18

being such an amazing example of what

36:20

is possible. I'm so proud of you!

36:22

Congratulations I cannot wait. To. See what

36:24

you do next? Let me know next year

36:27

we'll have you back along. eight hundred calabi,

36:29

walk across the big stage and maybe this

36:31

is the new States for all my hundred

36:33

k earners. Not that I'm walking on the

36:35

stage or the slot you on that the

36:38

podcast age because these stories. Are so

36:40

inspiring or our. Primal. previous

36:42

night's sleep deprived good care

36:44

of my life. Hey, if

36:46

you've ever wanted to work

36:48

with me, As your coach

36:51

now is the time to do

36:53

it. You can

36:55

join me in get

36:57

post in scholars by

36:59

going to the place

37:01

to school.coms forward/join This

37:03

is going to be

37:05

his best year ever!

37:08

It's your turn to

37:10

change your life.