Organic vs. paid - friends or enemies? Why are people sharing brands’ posts on social media? 

In this podcast episode, we spoke with Carys Dorritt, Founder of The Polka Marketing agency. 

As a business owner and strategic digital marketer, Carys explains how important it is to create social media messages tailored to your audience that drive emotions.

Tune in and discover why paid and organic social media are friends and how to combine these two on a longer-term strategy. 

Visit to discover what Carys is doing: https://www.thepolka.co.uk/

Go to https://www.socialinsider.io/blog/tag/studies/ to get the latest social media studies, trends, and insights.