The key metric for a successful campaign in social media is the number of shares. 

Katie McKiever, Social Media Consultant, shares the key elements for creating successful social media strategies and why people share brands’ posts. 

Listen to this podcast episode and discover the challenges you sometimes face when working in social media. 

Visit to discover what Katie is doing: https://www.linkedin.com/in/katiemckiever/ 

Go to https://www.socialinsider.io/free-social-media-industry-reports and get the latest social media industry benchmark reports.