What are the key steps in developing a successful social media strategy?
How important is authenticity in terms of generating engagement?
The ability to think outside the box and act quickly on trends defines a Social Media Manager.
Marga Camps, Head of Content and Strategy at Colvin and former Social Media Strategy Manager at Cocunat, discussed why treating your audience like a best friend and learning about their needs is a critical step for a successful social media strategy, especially since social media is constantly evolving and standards are changing.
Listen to this podcast episode to learn how targeting your audience can be the key to increasing social media engagement.
Visit to discover what Marga is doing: https://www.linkedin.com/in/margacamps/
Go to https://www.socialinsider.io/blog/tag/studies/ and get social media benchmarks for your industry. 

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