Meghann Conter started her career as a marketing director at an architecture firm, but was less than enamored with the corporate lifestyle, so she broke out and started her own social media company in 2007. In the midst of the social media revolution, Meghann took notice of the massive shift that was happening in the marketing world and decided to learn everything she could about online marketing. “I took webinars from some of the earliest adopters and learned as much as I possibly could, and really started applying the techniques I was learning to my clients’ businesses,” Meghann says. “I watched everything explode. I watched them get connected to their target audience and their tribes so quickly.”

Meanwhile, Beth Hayden had been working as a blogging consultant, helping her customers market their businesses online using blogging (and in the days before WordPress). In 2012, Beth realized the massive potential of Pinterest and carve out a niche for herself using Pinterest marketing. After initially discounting the site as a place where women “share recipes,” Beth took note of the site’s massive business potential. “I wrote a guest post for CopyBlogger and the post was about this big laundry list of all the different ways to use Pinterest for marketing and the post went viral,” Beth says. “Now I’m known as the Pinterest person, but the basis of what I do with my social media clients is how can we use Pinterest to drive traffic, get you more sales, and really connect with your customers.”

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