Curious about the future of Big Data? Why is analytics so important in business today? How has marketing changed since the days of “Mad Men”? You’ll find the answer to all these questions and so many more on The LiftPoint, a new podcast hosted by Mark Price and Brad Smith discussing the latest trends in data driven marketing, its challenges, and how to tackle them. Witty, insightful, and with more than a few dog jokes, The LiftPoint will tackle topics to help you stay on top of the latest trends in marketing, and to grow your business. Go to www.liftpointconsulting.com/podcast and sign up for the newsletter, check out the latest episodes, and find more resources on data driven marketing and business analytics.