Episode Transcript
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1:11
Welcome to the Land Within Us , a podcast serving
1:14
Christian men who are hungry to be the leaders God
1:16
intends you to be . I'm your host , chris Granger
1:18
. Let's jump in All right , guys . Joshua
1:21
1-9 . We're going to have a lot of fun with this
1:23
one this week . Guys , this is our meet-up episode
1:25
, but you know we're not going to go any further without the scripture
1:28
first . Okay , so that verse says
1:30
have I not commanded you , be
1:32
strong and courageous , do
1:35
not be afraid , do not be discouraged
1:37
, for the Lord , your God , will
1:39
be with you wherever you go . Now
1:41
, guys , go back and check out the spiritual kickoff
1:44
. I unpacked that verse at length , give
1:46
you some really good insights leading us into this conversation
1:48
and , quite frankly , this is one little bit
1:50
different that we've had here on
1:52
the Land Within Us , because we're talking about an area
1:55
I know many of you guys struggle with your
1:57
kids and devices and trying to make sure
1:59
we put the right content in front of them . Well
2:01
, I got approached by
2:03
this gentleman his name is Brent Dusing and his
2:06
team approached me and they wanted to come on the Land Within
2:08
Us and talk about their solution
2:10
that true play and I
2:13
was very hesitant . I'm just going to be honest , I was hesitant
2:15
because you know what I'm pretty anti-making
2:18
sure that we're not putting bad content in front of our
2:20
kids , and I'm trying to actually have device free as much
2:22
as we can with our crew . I was like , huh
2:24
, let me check this , let me pray about this , let
2:26
me check it out . And after looking at it I
2:29
was like , yeah , we need to
2:31
have this conversation . And Brent is just
2:33
what he's done . He's built a gaming platform
2:35
to bring really high quality
2:37
, biblically sound entertainment
2:40
to the kids Well , not
2:42
just to kids , I think you'll see in
2:44
our conversation , it's for anyone out there
2:46
but he's just an amazing guy
2:48
, entrepreneur at heart . He had a
2:52
lot of Christian content through
2:54
another company he worked with called Lightsight
2:56
Games , and so he's just he's
2:58
on fire . He's done a lot of really great things . They
3:00
just launched TruePlay back in
3:02
August of last year . Growth
3:05
has been great . They definitely want to
3:07
keep it going . Lots of new games coming
3:10
out , lots of new resources coming out . He's going to
3:12
talk about all that , but he's
3:14
just got a very interesting
3:16
background Father
3:18
three kids , married for 20 years
3:21
as a master's degree in economics
3:23
from Harvard . So , yes , he was the smartest guy
3:25
on this interview , but that's okay . We
3:27
had a lot of fun . We talked about a lot of different
3:29
things and I was just encouraged out
3:31
there particularly as someone who has four
3:33
kids right now that are just coming up in this
3:36
new , this digital age to know
3:38
that there's companies out there like
3:40
TruePlay that's putting effort
3:42
and intentional
3:44
work behind
3:47
making sure that there's good
3:49
, biblically sound content out there for
3:51
Christian homes . That
3:53
should warm your heart right there . I encourage you listen
3:55
to this one for sure , but then take
3:58
some action . Go check out TruePlay . Try
4:00
it out for a month If you have kids that are on devices
4:02
that he mentioned . 52 and a half hours
4:05
is the average time that the kids are on devices per
4:07
week in the US . That's incredible
4:10
. Well , put some of this content in front of them
4:12
, some biblically based content . So enjoy
4:14
this conversation and see what you can learn and have
4:16
a great time here with Brent Dusing
4:18
. If
4:22
you're a man who's looking for greater spiritual
4:24
guidance into how to become a better leader
4:26
, finding resources that you can
4:28
trust and then implement can be daunting
4:31
For me personally . I thought
4:33
it was a lost cause and I decided to take the
4:35
action , knowing that I wasn't
4:37
alone . It was because of this wide
4:39
gap that we created our line
4:42
within this community and the areas that
4:44
we're helping Christian men grow are incredible
4:46
. For instance , we've built ways
4:48
for guys to lean in and grow through fun
4:50
events like our daily spiritual kickoff
4:53
, where you get that much needed boost
4:55
directly from God's word . Our Bible
4:57
studies that always focus on how to discern
4:59
and apply what we learn , and
5:02
even our amazing form , where you can speak your
5:04
mind without fear of getting shut down or
5:06
judged by the extreme rules of modern day
5:08
social media . On top of all
5:11
that , we know that many men won't
5:13
help overcoming issues and becoming stronger
5:15
in many different areas . That's why
5:17
we created several mastermind groups where
5:19
their iron truly sharpest iron Our
5:22
community is by having a gross
5:24
mindset , accountability , intentionality
5:27
and transparency . In other
5:29
words , just leave Fakie at home and
5:31
come to community just as you are . I
5:34
fully believe what we've built . I see
5:36
the impact it's making on men right now and
5:39
I would love to have you check it out . So
5:41
start your very own 30 day free trial
5:43
today to see how we can help you
5:45
be a better leader . So if
5:47
you're ready to take that first step , head over
5:50
to the lion within us and
5:52
get started . Your journey begins here
5:54
. This is the lion within us , and
5:56
I'll see you inside with them . So
6:01
, brent , welcome to the lion within us . How are you doing today
6:03
, sir ? Doing great , chris . Good to be with you today . I'm
6:06
excited to have you here . I mean , this is the topic we
6:08
haven't even began to touch on the lion within
6:10
us . I'm excited to get into it . But before
6:12
we get there , give us a fun fact about you
6:14
or a little bit about your background . I love our listeners
6:17
and know a little bit more about you .
6:18
Boy fun fact . Gosh
6:22
fun fact Just
6:25
got back from Africa . I got a lot
6:28
of family over there . I spent a lot of time there
6:30
. I had a big , big part of my story . I
6:32
spent a year when
6:34
I was 20 years old worked with homeless people and
6:36
refugees really
6:39
transformative experience . Worked at a church in Johannesburg
6:41
four years after apartheid ended , fast
6:44
ending . Time came
6:46
back two years later , met this beautiful
6:48
girl , wound up getting married
6:51
and
6:53
we've been married , gosh , almost 20 years , three kids
6:55
and we go back
6:57
there to South Africa quite a bit . So
6:59
you know , just a beautiful
7:01
place , great part of my story and a
7:05
lot of people I love over there .
7:07
We just had it . We just actually released
7:09
an interview I did with a gentleman from South
7:11
Africa who's a evangelist out there
7:14
and and doing some great things on YouTube
7:16
. So that's what's his name Daniel
7:18
Maritz . Daniel
7:20
Maritz .
7:21
So you
7:23
know , like your logo , they got a lot of those in
7:26
in real life over there and their natural habitat
7:28
and it is . It is fascinating to see those wild
7:30
animals and their natural habitat and it's it's
7:32
like being on a different planet .
7:34
It's amazing 100% , was it
7:36
a great , great intro something . He had a
7:38
wonderful marriage and for you guys who just
7:40
listened to the show you got to go watch it because when he
7:42
talked about his wife there was a lot of glow
7:44
in your face bands it's something . You have a wonderful marriage
7:47
there . That's great . That's great .
7:49
Yeah , I think you're pretty good , can't , can't , can't . Argue that
7:51
.
7:52
There you go , there you go . Well , let's
7:54
get right into it , because I know you're a little bit short
7:56
on time today . So what is true play
7:58
? Because I mean I've looked into it , I'm so
8:00
excited .
8:01
But yeah , explain to it what our listeners out
8:03
there , what true play , actually is so true
8:05
play is an entertainment platform that's
8:07
built for families , that's
8:09
built with the utmost quality and fun
8:12
and excitement . But everything
8:14
that we do it true play contains God's
8:16
truth . So when I say entertainment platform , it's one
8:18
app on your phone , it's on your iPad
8:21
, it's got games , it's got
8:23
Videos , it's got
8:25
digital comics . Most of the content
8:27
We've produced originally , although
8:29
some of it we've partnered . Some of you dads out
8:31
there you might know the action Bible . The
8:34
action Bible is one of my probably my favorite kids Bible
8:36
. It's literally , you know , two inches
8:38
thick of high quality illustrations
8:40
of the Bible , most
8:43
of the major stories . Anyway , we've got a lot
8:45
of their comics in the app . We also
8:47
partnered with the King's Stone comics , which is an incredible
8:49
high quality Set of faith-based
8:51
biblical comics that are in the platform
8:54
as well . But most of what we do are games
8:56
. We have games that
8:58
are really fun , that go deep . You
9:00
can play each of them for hours and
9:03
they , the games , tell stories and some of our games
9:05
are about Biblical
9:07
stories and concepts . Some of
9:10
them are inside this world called
9:12
the rimverse , which I'm happy to talk about today . You
9:14
might see in my shirt this little girl who's a bunny rabbit
9:16
. It's wearing a tiger costume , her
9:19
name is maple and she's very
9:21
headstrong , very much believes in God , doesn't
9:23
have a lot of time or interest in other people's opinions
9:25
, trying to do her best
9:27
in the world , and Goes on
9:30
this grandiose adventure where she learns
9:32
there's this evil queen that's twisted
9:34
and distorting the meaning of truth . In fact
9:36
, that evil queen has confiscated all the Bibles in their
9:38
society and has caused this Dileterious
9:41
effect on the culture and so the whole
9:43
game and a lot of her , the adventures that her and her
9:45
friends go on , are Kind of tied into that
9:47
thematic . So that's a little bit about what
9:50
we do . It's a bunch , like said , it's one experience
9:52
, kind of like a Netflix , but it's games , it's comics
9:54
, it's videos , all on your device
9:56
for your family , and everything
9:58
we do is about uplifting the truth
10:01
of Jesus Christ .
10:02
That is amazing . So the creative juices
10:04
to come up with this is that you , is that
10:06
another team ? I ? Where was the Genesis that
10:08
?
10:08
oh , it's all of us , man . I mean , it's it's you
10:11
know . No , you know , it's my . We
10:13
have this phenomenal team . I mean , we have this team of
10:15
just really highly talented
10:18
people who are , you
10:21
know , video game designers . We have an award
10:23
our head of video game designers , an award-winning
10:25
video game designer , our our head product
10:27
chief product officer , literally ran
10:30
some of the start of the skate franchise , if
10:32
you remember that one he built some of the . James
10:34
Bond games I'm sure most you you guys out there
10:36
played at least one of those ran
10:38
the Farmville franchise . Our head
10:41
engineer , our he
10:43
. He literally built the
10:45
algorithm at Amazon . Split this order into multiple packages . This
10:48
order will get here faster . Phenomenally
10:50
talented artists and creative writers so
10:53
it's really been . And , by the way , these
10:55
are all people who number one most
10:57
of us are parents , so we we , we
11:00
eat around cooking , if you will , right , we really
11:02
care about this and decided to do something about it . But
11:04
also people who very much believe in
11:06
the mission and most of whom , if you ask them , would
11:08
say their call . You know stories . I
11:11
mean , just somebody we just hired . He
11:13
just started on last week . He
11:16
said he was interviewing for the jobs
11:18
, wasn't liking what he was seeing . Pray
11:20
to God . He said God , you've got to send me some kind of a sign
11:22
in the next day . Or recruit . Who called him ? And
11:25
I , I can tell you stories that give you chills where
11:27
people are working at a video game
11:29
company . The stuff they're working
11:32
on is being a very sexual content or dark
11:34
, demonic content . They're feeling conflicted , right
11:36
, because they're a Christian , but they feel like , well
11:38
, I got to work , I got to pay my mortgage . I got
11:40
whatever it is . I got to feed my kids . They
11:43
got this internal conflict . Really they're being discriminated against
11:45
because they're a Christian . That's happened some employees at
11:47
previous companies . They're feeling terrible
11:49
about it . They go to the pastor and they say I
11:52
don't know what to do . The next day
11:54
a recruiter called . So we
11:56
know gods at work right , 100%
12:00
.
12:00
Well , that that's amazing . So the content
12:02
that you're creating , is there a
12:04
dream ? You said you know you're eating your own cooking for
12:06
it and they from that standpoint , but like what
12:08
age of the games designed for ?
12:10
yeah , I would kind of say the age range
12:12
is we target five to twelve
12:15
years old . Okay , we know we have a lot
12:17
of teenagers play and the reality is we
12:19
have a lot of 30 and 40 and 50 year
12:21
old kids play too . Really really
12:23
have a lot of adults and parents enjoy the
12:25
content . And here's what's funny we
12:28
built content that we know
12:30
appeals to a lot of different ages
12:32
. We write stories like the maple
12:35
story . If you , if you play the game it's called maple
12:37
and the forest of words inside the platform you
12:40
might laugh at some of the jokes and catch some of
12:42
the humor that your kid might not catch . You know what
12:44
? When Disney used to make great stuff . You know like when
12:46
?
12:46
they made the Lion .
12:47
King , the one in 94 when
12:51
you laugh , you know you appreciate
12:53
as much as the kids do . That's
12:55
how we aspire to write , you know it's thoughtful
12:58
, it's , it's well-crafted . You know
13:00
we we try to get into , you
13:02
know , the , the core emotions
13:04
that these characters are feeling , and
13:07
so we have a lot of . We found , as we were before
13:10
we launched the product , we were doing a lot of testing
13:12
and we found that parents would enjoy playing
13:14
with their families . And now we're getting kids with their kids
13:16
in the test . And then , now that we have
13:18
a lot of customers using it , enjoying it , we're
13:21
having parents say , yeah , it's something I enjoy doing with my
13:23
kids . Because , look , if you're a dad and
13:25
and you guys know this , if you're listening , as
13:28
a dad , usually you're the fun parent
13:30
, right . You're the one outside throwing the ball with
13:32
your kids . You're the one if you
13:34
, if anybody's playing video games with their kids
13:36
, is the dad right . And
13:39
so it's hard
13:41
when your choices are . You know Grand Theft
13:43
Auto and Diablo and
13:45
all these . You know hyper . You know sexual games
13:48
. You're like gosh . You know I feel bad
13:50
even having my kid Look
13:52
at the cover of the game , much less playing it right . And
13:55
and so we want it . We were crafting
13:57
these experiences that families can do together
13:59
, because you know
14:01
we're partnering with parents at true
14:03
place , so that you have something you
14:06
can be excited about , that you're proud of , that your
14:08
child is excited about , but
14:10
instead of destroying their soul , which
14:12
so much content does , or help
14:14
build their relationship with
14:16
God , with Jesus Christ , the truth of the
14:18
Bible and , frankly , just mental health and well-being
14:21
and that's a
14:23
lot of what we're about .
14:25
So how many different games is it within
14:27
the application you mentioned ? There are several
14:29
.
14:30
Yeah , we have . We have
14:32
dozens and dozens
14:34
and dozens of hours of content . We have
14:36
10 games . We have gosh
14:39
, I don't know , probably around
14:42
10 or so videos . We
14:44
have around 10 or so comics
14:47
and we're adding new stuff all the time . We have a new video game
14:49
coming out later this month called
14:52
Noah's Elephant in the Room . We have another
14:54
video game coming out in March called King
14:56
David's Battle . So look , I'm a
14:58
man , you're a man , listeners are men . You
15:02
ask most guys who's
15:04
your favorite character
15:07
in the Bible ?
15:08
Right .
15:09
Or at least in the Old Testament besides God .
15:11
They'll tell you David David absolutely
15:13
.
15:13
Yeah , king David great story . It's funny
15:15
though if you look at it . There's
15:18
been very few great games
15:21
or TV shows or movies
15:23
made about King David .
15:24
Right , right .
15:26
And so we built this great game and it's about
15:29
. It begins with David
15:31
as a shepherd getting called
15:33
into the fight , getting called into the fight with Goliath
15:35
, but that's just the beginning and then
15:37
he goes on . There's a lot of other battles that David
15:39
fought , of course , against Philistines
15:41
, against the
15:44
Amelokites came and got him , took
15:47
a bunch of stuff around 1st Samuel 30 . So
15:50
there's a lot of other wars and battles and fights
15:52
he had . So it's about that
15:54
. But it's also about how
15:56
a boy becomes a man . In
15:59
our culture today , in 2024
16:01
, as a culture at
16:03
whole , we do a terrible job of teaching boys
16:05
to be men . Now , I'm sure you
16:07
and what your ministry is about , and a lot of our listeners
16:10
, they're intentional about that . But if you're grading
16:12
America as a whole , I
16:14
mean best case scenario we get a D , and
16:19
so there's not value
16:21
given in our culture to masculinity
16:23
or teaching a boy . Now , look , you
16:25
can use your strength and your gifting
16:28
and your testosterone and your aggressiveness
16:30
to transform things for the good
16:32
. That's what David did , that's what
16:34
Moses did , that's what Noah
16:36
did , that's what Jesus
16:39
I mean . Forget about Judas
16:41
, but Jesus and the 11 apostles that were good
16:43
. That's what they did . They
16:45
had to get on a boat and travel to India
16:47
. That's what Thomas did , and
16:49
he died in India . And so
16:51
you can use your strength and
16:54
your God-given gifts as a man to do
16:56
positive , transformative things . And
16:58
we , as Christians , now have to carry that mantle
17:00
and shine that light and truth for the next
17:02
generation of boys , because
17:04
they're not getting it from popular culture . They're getting quite
17:06
the opposite .
17:08
Oh , 100% , and I mean , quite frankly
17:10
, that's what's selling and that's what's pulling so many
17:12
of them into . And you look at the statistics
17:14
around screen times and what it's doing , so that's
17:16
off to you , for at least at the screen times going
17:18
to trans , keep going the way they
17:21
are . You're putting a positive
17:23
alternative in front of them .
17:25
Yeah , yeah , and at
17:27
True Play we're absolutely about positive alternative
17:30
. But if and I'd encourage
17:32
any of you listening check it out , go to TruePlayGamescom
17:34
. It's done with beautiful artwork
17:37
, excellent . You
17:39
know we're having parents come back and say
17:41
, wow , you know , this is amazing , this is beautiful . You
17:44
know , too often I think people
17:47
have thought well , it's either Christian or it's
17:49
good quality . Right as is
17:51
false dichotomy . Like well
17:53
, hold on . Christians used to make
17:55
the best music , the best art
17:57
, the best buildings in the world . Go to Europe From
17:59
the time 300 AD , when it continued
18:02
to accept Christ , until the late 1800s
18:04
. Christians built most of the best stuff . Now
18:06
it drifted away in the 20th
18:09
century . But recently , you know , look at
18:11
what Jesus' culture has done . Look at what , or
18:13
Hillsong's music right , or the
18:16
chosen . Yeah , the chosen
18:18
, or you know there's
18:20
, there's . Or look at the Jesus Revolution
18:22
movie . So there have been people
18:24
who've said no , no , we're going to keep moving
18:26
the ball forward
18:28
. You know Lauren Daigle and the two guys
18:30
who do Forgotten Country . You know where they're raising
18:33
the bar for quality and art
18:36
and beauty in their , you know in their fields
18:38
and that's what we're doing here . So
18:40
I think if you're a parent
18:42
, I promise you you get true
18:44
play and your child will love it . And
18:47
I'll give you some interesting stats , our top five
18:50
games that we have on our platform
18:52
. If you have the top
18:54
10 games on the App Store , you know there's the most popular
18:57
games on the App Store right now Our
18:59
games . Your child will want to play
19:01
. Our stats tell us your child will enjoy playing
19:03
our games . As much as they'll enjoy those games
19:05
, because we measure that by the return rates
19:07
and how frequently the kid comes back to play them
19:09
. They'll come back as often as they will to the
19:12
top games in the App Store . So we know kids love it
19:14
and
19:16
they're really going to enjoy it . So you're not going to . It's not like trying to
19:18
force a kid to do a Bible lesson , right
19:20
. It's like no , no . It's like your
19:22
kid trying to grab the iPad and trying to play
19:24
a game and while you say well , gosh , I don't want that , well
19:26
, you probably do , because you want them to
19:29
enjoy the experience when
19:31
they're getting something good out of it .
19:33
Right , right .
19:35
And it's like well , who God is and that the Bible's true , right
19:37
and that Jesus is real . That's
19:40
what's embedded in everything that we do .
19:42
So how do you do that ? Because you mentioned the rhyme verse
19:45
, you know . I would love to know more
19:47
about that .
19:48
So to give a clearer picture
19:50
of what you're doing there , so
19:52
the rhyme verse is
19:54
this world we've created , where there's these
19:56
characters like Maple , again a bunny rabbit with a tiger
19:59
costume . Why she wearing a tiger costume ? Well
20:01
she's a little girl who's a bunny rabbit and
20:03
in their world there's , you know , all these different animals that
20:06
you know , walk and talk to their anthropomorphic
20:09
right . They walk and they talk and they have , you know , just like real
20:11
humans . Well , bunny rabbit little
20:13
girls aren't very respected in their society , no
20:16
much more than they would be in the real
20:18
world , right . So she wears a tiger costume
20:20
because she's got a strong personality
20:22
and she's fierce and wants to be respected , and
20:26
she charges into this
20:29
forbidden forest because she hears
20:31
there's this lost child and she rescues this
20:33
boy named Oliver , who's a fox , who
20:36
is he's wears a bear
20:38
costume because he's adopted . He's a fox , he
20:40
lost his parents , adopted by a bear family , and
20:43
he's a little nerdy , quite nerdy , actually very nerdy
20:45
, and he
20:47
doesn't really , he's not really sure who God is
20:49
, Like . He believes the concept of God
20:51
probably is true , but he's
20:53
a scientist and he's read all these books
20:56
that don't talk about God , so it doesn't
20:58
always make sense to him . Why would anybody
21:00
pray ? I mean , I don't see God here . Why are we just
21:03
talking ? You know , why would we just talk ? Who are we talking
21:05
to ? There's another character
21:07
named Lucas , who's a skunk
21:09
, who wears a crocodile robot suit flies
21:11
and shoots laser beams . And
21:14
Lucas is on the autism spectrum and
21:16
you know double digit percentages of our
21:18
children , especially young boys , are on the
21:20
autism spectrum . In fact , it's funny , in my life
21:22
about a third of my friends are on the spectrum
21:24
just my personal friends and that's great because
21:27
they tend to be great people , very
21:29
interesting , very thoughtful people . That's
21:31
the world we live in now and so Lucas
21:34
is that way . Unfortunately , his brother died
21:36
a year ago and he doesn't
21:38
understand death . He doesn't really know much
21:40
about who God is and he goes on this
21:42
journey with his spaceship and there's , you know , there's laser
21:44
beams and there's bad guys , and there's spaceships and there's
21:46
fights and there's explosions and all the fun
21:49
stuff . But through the story he's
21:51
learning about who God really is and what the
21:53
meaning of losing his brother is really about .
21:55
And I'll give you one more story there's .
21:56
There's a little girl named Eva , one of our most popular
21:59
games . Eva is her
22:01
parents are divorced , she's getting bullied at school
22:03
and she has to learn that
22:06
when people say negative
22:08
things about you , you don't have to accept
22:10
it . Her identity is
22:12
not who the world says you are who someone
22:15
else's opinion of you . Your
22:17
identity is who God says you , and
22:19
you know . We're in this identity crisis right now
22:21
in America , really in the western world . Well
22:24
, if children just knew no , no , no , no . Your identity
22:26
is who you're fearfully and wonderfully made . You're a child
22:28
of God . Your identity is these gifts
22:31
and attributes God's given to you . That's
22:33
the identity you have to hang on to and that's the
22:35
whole thrust of her game . So the rim verses
22:38
is grandiose universe where
22:40
there's all these kids going all these adventures and , yes , they
22:42
look ridiculous because there's animal characters in
22:44
these different costumes , but
22:46
their personalities are just
22:48
what kids are dealing with today and just the way
22:51
kids are wired today . And it's just
22:53
this grandiose adventure that's told in various games
22:55
, comics , videos and so forth .
22:57
I mean , I'm just those four very
23:00
relatable to the different types of
23:02
scenarios that kids are facing these days . I mean
23:04
, did you go through ? I'm curious , how
23:06
was the process of coming up with these different characters
23:08
that you would be working with like a test
23:10
group of kids to give you feedback that I'm always
23:13
curious on how that works .
23:14
Yeah , that's a great question . So we
23:16
have this just genius head
23:19
writer . Her name is Alice Mills
23:21
and she came up with all these characters
23:23
and
23:25
she worked with other people too , the people in the writing team , and
23:31
so we came up with these different characters
23:33
and then kind of formed their personalities
23:35
and we did where we did testing was on their design
23:37
, and so we
23:39
used some testing
23:41
and some focus groups to say , okay
23:44
, how tall they are and their body proportions
23:47
of the characters and
23:49
the different attributes and color
23:52
schemes and all those things . And
23:54
then what you kind of find , after you let
23:57
kids use it and try it , is
23:59
who kids kind of find their favorites
24:01
. And so Maple is the most popular female
24:03
character and so you see a lot of her that
24:05
are most popular male characters Lucas , you
24:08
know the skunk and the crocodile robot suit , and
24:10
so we basically wind up designing
24:13
you know content , telling stories around those
24:15
characters that tended to be the most
24:17
popular .
24:18
Okay , that is amazing , and
24:20
it's seven characters in total , right
24:23
, that you guys are working with .
24:24
Yeah , although there's , yes , although it's kind of like
24:26
you know , we're adding new characters
24:28
all the time . You know , kind of like in the Marvel Universe
24:30
or in Star Wars , where we're trying to kind of fold people
24:32
in .
24:32
Yeah , on a regular basis .
24:34
So , yeah , there's new characters that'll be coming
24:36
in , and so on and so forth Bad
24:39
guys too , which we can talk about , but yeah
24:41
.
24:41
Yeah , yeah , who are the bad guys ? Because I mean
24:43
, we all heard it was evil , so the main bad guy in
24:45
the remverse right now .
24:47
her name is Azilla , and Azilla is this
24:50
evil queen that has corrupted
24:52
and twisted the meaning of words . So what you think
24:54
a word means isn't what it means anymore . Because
24:57
she's manipulated and one
24:59
of the things she did a few years ago was
25:01
she , she confiscated every Bible
25:03
in their society . So there are pieces
25:06
of scripture . So , in other words , the kids will quote
25:08
parts of the Bible because they , there are churches
25:10
in their society . So they've , they've
25:12
, you know , they've , they've heard , they know who Jesus
25:15
is , they know who God is and they , they have no course
25:17
. Like any society , not everybody's a Christian , not everybody
25:19
goes to church , but there are Christians there and , like
25:21
Maple and her family , they have
25:23
pieces of scripture , but no one has an entire
25:25
Bible , because Azilla confiscated all
25:27
of it . And so this
25:30
kind of devious plot is uncovered as they
25:32
go into the forest . And of course , Azilla
25:34
, what she tries to do is , you
25:37
know , wipe out the kids , our
25:39
hero kids , and tries to kind
25:41
of use lies to attack
25:44
their identities . There's another character named
25:46
Benjamin . Benjamin is kind of a warrior alpha
25:48
male , kind of a King David guy . In fact we
25:50
just released a game last month about him , called
25:52
Benjamin and the armor of logos , and
25:54
in that game you know , like
25:56
Beeson Six , the armor of God . So you kind of earn
25:59
that the armor of God through this great combat game
26:01
, and so
26:03
she'll . Azilla's attack at Benjamin is like you're
26:05
a coward when reality God
26:08
made him to be brave . But sometimes
26:10
we find in our lives where the devil
26:12
tries to attack us is on the very
26:14
thing that God's told us the opposite . You know that God
26:16
tells you you're brilliant and the devil
26:18
tries to tell you you're dumb . You know God tells you're loved
26:21
and the enemy tries to tell you nobody cares
26:23
about you , Right ? So she tried
26:25
to come at him with his lie . That's
26:28
the opposite of actually the truth and
26:30
he's got to learn not to succumb to those kind of .
26:33
Mm , hmm , that sounds
26:35
. That sounds incredible . You said there's two
26:37
other components . You had the comics and the videos
26:39
too , so that's right . You know how's
26:41
the response been to those , to those areas
26:43
?
26:44
Well so . So the games are certainly
26:46
the most popular thing that people love
26:48
. The videos are done with
26:50
very high quality . We did a series of
26:53
prayer was first of all . We did two really
26:55
great animated shorts and we did a series of prayer videos
26:57
. Then we did some videos for Christmas . I
27:00
know there's more videos coming out in the next few months
27:02
and the comics are great because
27:04
, look , you know I have a lot of respect
27:07
for . You know all
27:09
Christians who are trying to produce quality entertainment
27:12
. You know whether it's comics or music or movie
27:14
, some of the people we mentioned . And so
27:16
you know , like I said , with
27:18
King Stone and with David C Cook's
27:20
Action Bible , you know
27:22
we're they're very , very high quality
27:24
products and you know , people , that
27:26
they're very nice pieces
27:29
to explore . One is you know that the action Bible
27:31
is just Bible stories . King Stone is
27:33
interesting . The one , one of the comics
27:35
we have right now is it's a series of comics called
27:38
the Book of God . It's how was the Bible
27:40
actually made . You know who wrote this piece , who
27:42
wrote that piece , how it came together . You
27:44
know the depths of the history of
27:47
the actual compilation of the Bible . So it's
27:49
pretty interesting and frankly , for
27:51
kids to learn because , as we know , there's
27:54
a lot of misinformation about the Bible , right . There's
27:56
a lot of you know you , you'll go here
27:59
in most colleges , like college
28:01
I went to , and tell you oh , the Bible is just missed , it's
28:03
just fables . No , it's not . It's actually a historical fact
28:05
and there's a lot
28:07
of depth behind it and children need
28:09
to know that .
28:10
They definitely do , yeah . So when
28:13
did True Play come out ? How long have you guys
28:15
been out there ?
28:15
We launched in August of last
28:18
year .
28:18
Okay , how's the response been ?
28:20
People love it . We've gotten phenomenal ratings
28:23
. We've gotten the
28:26
as I was talking about the way
28:29
that kids use it , we're seeing
28:31
the average child use this 90
28:33
minutes a week . So that means if you use
28:36
, if you take your kid to church once a week
28:38
, we're going to more than double your child's exposure to God's grace
28:40
. We're going to have more than double your child's exposure to God's truth , because
28:42
every our commitment to parents , every
28:45
piece of content that we make , contains
28:47
God's truth . Now , it may be a Bible story , it
28:50
may be the history of how the Bible is written . It may be Maple
28:52
, who lives her
28:54
life following God
28:56
and she goes out and her adventures and she has her
28:58
success and her failures . But don't we all
29:00
? Everything we do is
29:03
gonna be the underpinning of God's
29:05
truth . And we're seeing
29:07
the usage rates
29:09
, the patterns of usage Our kids
29:11
love . If you look at our retention statistics
29:14
are as high as the top 10 games
29:16
in the app store . So we know kids love it . We
29:18
know that parents
29:20
are seeing a lot of value out of it . We
29:23
know that
29:25
, compared to other kids' educational apps there's other
29:27
kids' educational apps to teach you how to read and
29:29
spell and do foreign language
29:31
we're finding that kids are enjoying
29:33
using TruePlay more than any of those other kids'
29:35
educational apps , and so there's
29:38
response to this phenomenal . And I guess , I would add
29:40
, for those who were interested
29:42
in this , we have been blessed to be
29:45
endorsed by the Billy Graham Evangelistic
29:47
Association Pastor Sam
29:49
Rodriguez , dean Kane , kevin
29:51
Sorbo , candace Cameron
29:53
gosh
29:56
. The response has just been fantastic
29:58
from a lot of serious
30:01
Christians and just really really
30:03
great people , so
30:06
it's really been cool .
30:07
That's awesome . So is it like a monthly
30:09
or annual subscription , like how do parents
30:12
want to consider it ?
30:12
Yeah , either way , yeah it's a subscription service
30:15
, so just like you would pay for , just like you probably
30:17
pay for Netflix I don't know if
30:19
you guys still pay for Disney Plus . There's
30:21
not , everybody does anymore
30:24
.
30:24
No , no , no .
30:26
But you can subscribe . You can
30:28
buy an annual or monthly , but look , there's no ads
30:31
. There's no in-app purchases
30:33
, so once you pay the subscription and
30:35
then that's just all you pay and
30:38
there's no chat rooms . So
30:40
in a lot of the biggest gaming platforms that
30:44
the kids are playing with some
30:47
of the online stuff , there's been some lawsuits
30:49
around exposing
30:51
kids to online predators . Right
30:53
, right so you don't have to worry about that with Tube Play . We
30:56
don't have that . It's been . Obviously
30:59
we take kids , mental
31:01
health and futures
31:03
and their well-being of their souls frankly
31:05
very seriously . That's why we're here and
31:08
so you can rest assured as a
31:10
parent sure , you have to pay for Tube
31:12
Play , just like you pay for Netflix or
31:14
you pay for to watch ESPN
31:16
. I
31:19
would just ask parents out there , christians
31:23
, to remember that there's very , very few
31:25
alternatives of high quality in the Christian
31:27
space at all . So we've gotta kind of
31:29
come together and support I
31:31
think Patrick Bet David said this on one of his podcasts
31:33
. If you guys listen to him because , look , if you're
31:35
tired of what mainstream media is giving you or
31:38
you feel like the values are
31:40
so antithetical in
31:42
most TV shows and movies , if you see someone
31:45
else coming out with a great product , then you need
31:47
to write the chat because we've
31:49
gotta all come together . This Tube Play is
31:51
really a movement , right ? It's us
31:54
saying , look , we think parents make
31:56
the best parents . We're bringing a product
31:58
to come alongside and partner with you as a parent that
32:01
we promise you you're a kid beloved and we promise you
32:03
is gonna have . Everything
32:06
we do is gonna deliver God's truth to them , and you can't
32:08
get that anywhere else .
32:10
You definitely can't . I mean , at some point
32:12
your values and everything has
32:14
to align to your checkbook , so you gotta start making
32:16
your cash , make a decision . So I mean , I think this makes
32:18
natural sense . I'm
32:21
sure you have a plan you guys just launched . Where
32:24
do you see it going ? What's your
32:26
long-term vision for this ?
32:27
Yeah , great question . Look , our goal
32:29
is to transform a whole generation
32:32
of children . Not everybody realizes how
32:34
bad it is . Did you know that anxiety
32:37
, suicide and depression rates are all-time highs for
32:39
kids ?
32:40
Did you ?
32:40
know that the average male's exposed to porn when he's
32:42
11 ? Did you know this
32:44
is the worst ? Well , I'll give you two more . The
32:47
second worst is , for the first time in your my lifetime
32:49
, for the first time in almost 80 years , less
32:52
than half of Americans go to church . And
32:55
the worst one is , while
32:57
62% of American adults
32:59
believe in God which is actually pretty good only
33:02
31% of children believe
33:04
in God in America . And
33:06
it's all because of screens . The average kid's on a screen
33:08
52 and a half hours a week , right ? So if
33:11
you're not , well , let me say it this
33:13
way even if you're teaching your child
33:15
at home and you're taking your
33:17
kid to church , you've got 52
33:19
and a half hours a week of neutral
33:21
to highly toxic content
33:24
coming at your kid's sexual content , demonic
33:27
, hyper-violent stuff , stuff
33:30
that you wouldn't adults , weren't
33:32
even able to do 30 years ago . Now
33:34
it's commonplace for kids , and so
33:36
our vision is no , look , let's
33:38
transform a whole generation of children . Let's
33:40
change 30% to 40 , to
33:42
50 , over half , and
33:45
so we're building a large multimedia
33:47
entertainment company where there are games , video
33:50
content , comics . There's
33:52
more in the future . We're releasing new content all
33:54
the time . As I mentioned , we got another game coming
33:56
out this month . King David's Battles is coming out two months
33:58
later . Our team works hard and when
34:00
people subscribe to Choo Play , all
34:03
that does is we're paying our team
34:05
to keep
34:07
continuing to make great content to serve you and
34:09
your family .
34:10
Mm-hmm , 100% . I mean
34:12
, how big is your team right now ? You mentioned
34:14
several wonderful people .
34:16
Yeah , I mean it's dozens and dozens
34:18
and dozens of people , because we're building . It's a platform
34:20
, it's a content . There's a whole lot that
34:22
we've built and done that
34:25
we've had to really put together . So it's a lot .
34:27
What's been the hardest part . Again , that's started .
34:31
You know , one of the hardest parts is
34:34
, you
34:36
know what Jesus said many are called , but few are chosen
34:38
, and maybe , of course
34:41
, that's a translation . Perhaps a
34:43
more appropriate translation is many
34:45
are called , but few answer Amen
34:47
to that . Right , and by that
34:49
I mean if you're in Christian mission
34:51
. You know what I'm talking about . We're . I'll
34:54
give you an example . We had a . So , look , we
34:56
have a phenomenal team of truly world-class
34:58
people and I've described some of them who are all in on the
35:00
mission . But , that said , we
35:03
have . It's taken a long time to build
35:05
and to acquire and attract that
35:07
team because of what I'm about to describe
35:09
. This
35:12
is just a case in point . So this is a guy we
35:14
interviewed back as we were getting started
35:16
in the first few months of the company . Very
35:19
talented , experience in the video game industry
35:22
, was working on a game
35:24
that was , let me say
35:26
, on his resume was one of the top
35:28
intellectual properties IPs
35:30
in the history of the world . Very
35:33
strong Christian , you know . Yeah , I love this
35:35
. I'm all in on it . I teach my kids the Bible Awesome
35:38
. We interview him , spend
35:40
a lot of time with him . You know , multiple interviews to go through
35:43
the whole process . We have a very high bar for who we
35:45
hire here . Put him through the whole process
35:47
. Hey , we think you're really strong . We'd love to have
35:49
you be part of this . How about you make it ? Okay ? Great , well
35:51
, we can match that . Plus , we're going to give you
35:53
stock options right as the company grows . You're going
35:56
to prosper from that . And , by the way
35:58
, he said you know I hate where I work . I
36:00
have to sit through these seminars , talk about all this
36:02
sexual stuff I don't want to hear about . I
36:05
feel discriminated against because I'm a Christian . Hey
36:07
, we don't have seminars , that
36:09
stuff here . We'd love to have you
36:11
. We think you're fantastic . You're
36:14
going to be able to talk about God at work Sounds
36:17
great . Want to do it ? Yeah , sounds good . Okay
36:20
, well , we , you know
36:22
, here's the deal and we'd love to have you come in the office
36:24
. Wait , wait , wait , what do you mean ? Come in the office ? Well
36:26
, yeah , well , you know , we have an office in
36:29
about a 30 minute commute for you . Oh , bro , bro
36:31
, bro , I can't
36:33
, I can't commute . I got to be
36:35
home with my kids . Wait , a minute , I'm not
36:37
talking about you doing a job Like I
36:39
thought we were talking about . I thought we were talking about paying you
36:41
to work here , not stay
36:43
home and babysit
36:45
. What are we talking about ? Oh , man , a commute
36:48
, 30 minutes . Hey , you know there's podcasts
36:50
, there's Christian radio that you could
36:52
even listen to rock and roll . But
36:54
my point is this there's
36:57
a lot of talented Christians we've
36:59
spoken to who will
37:01
say things like but
37:03
I'm inconvenienced , but I want to
37:05
work from home , but I , but I
37:07
have this what
37:10
about my stock options at Apple or Google
37:12
, or blah , blah , blah . So they're , even
37:14
though they're , they're feeling discriminated against
37:16
at their work and they don't agree with what they're doing
37:18
and they say I want to go make
37:20
a difference . There's something else gets in
37:23
the way . Yeah , their priorities
37:25
, right , and . And you know , it's
37:27
like Jesus said , what the ? The the fields are ripe , at
37:29
the harvesters the harvest is ripe , but the workers
37:31
are few , right , right , and
37:35
, and that's , and again , I think anybody in modern day America
37:37
, I mean you look at , you , look
37:39
at how certain people , if
37:41
their values are violated , they'll destroy
37:45
property , they'll burn buildings
37:47
down , they'll put up signs
37:49
and quit their jobs and protests . But
37:51
when Christians are asked to take on
37:54
a calling , there's not as many that
37:56
get in as you would think . And
37:58
that's , that's because I think , unfortunately
38:00
, we've become
38:02
a consumer driven Christian culture
38:04
. You know , it's not like that . When you go into oppressed societies
38:07
like in India or parts of Africa , man
38:09
, people are Christians . There they're in necks
38:11
on the line , you got that right . But
38:13
in America it's like going
38:15
to McDonald's . Ah , the fries were cold , there
38:17
wasn't enough . You know , they ran out of Dr Pepper
38:19
. I didn't like the way the person talked to me
38:22
at the drive-thru . Okay , but
38:24
church isn't church isn't McDonald's , man
38:26
, right , it's a kitchen yeah . To get in and cook
38:28
yeah . That's the difference .
38:31
Well , I mean , too often it's like church is the country club
38:33
versus the hospital . You know , and we're just
38:36
. We completely missed it completely . That's right
38:38
. I know you're short on time
38:40
, so I do want to wrap up with this with
38:42
this one of those . So what do you hope the listeners
38:44
out there , particularly the fathers , remember
38:47
the most ? And maybe give them a charge to take action
38:49
from our conversation here ?
38:51
Yeah , you know . I want to just say
38:53
, you know , I want to remind men , you
38:56
think about the Godhead , the Holy
38:58
Spirit , jesus Christ , and
39:00
the head of the Godhead is the Father . So
39:02
if you're a Father , that's a special name that's
39:04
bestowed to you , that's
39:06
a responsibility that I'm sure
39:08
you guys take seriously . But
39:11
just to remind you and encourage you , a few things
39:13
. One , you being a Father
39:15
matters to God . Two , in my
39:17
personal experience , I've got three kids , been
39:19
a Father for 16 years . It's
39:21
been the most profound , meaningful
39:24
experience in my life . And
39:27
third , and I get a lot of joy out of it , and I hope
39:29
that if you're listening , you
39:31
take the time to get joy out of your kids . Do some
39:33
things that are fun . I played
39:35
basketball with my son last night . You could play video
39:37
games at TruePlay with your kids too . That's okay
39:39
. Sorry , I had to plug , but
39:42
finding the joy and knowing that , yes
39:44
, look , are things bad in our culture
39:47
today ? Yes , they are . Can things get
39:49
better ? Yes , they can Read
39:51
the story of Elijah . Things are really bad , things
39:53
got better . Things are really bad , things got
39:55
better . Billy Graham , not everybody realizes this . I
39:58
told you the last 80 years ago , less
40:01
than half of Americans went to church . That was in
40:03
the late 1930s
40:05
, early 1940s but then a guy came named
40:07
Billy Graham and a lot of people were involved in that it wasn't
40:09
just him , of course . A lot of other people too . This
40:11
movement started and essentially a revival
40:14
happened where a lot of people started going
40:16
to church , believing in the Bible , believing
40:18
in Jesus Christ , and the whole society
40:21
changed as a result of that . That kind
40:23
of thing can happen too , and can happen for our generation
40:25
of kids , and I want to encourage dads
40:28
to
40:31
keep faith and stay strong and support each other . And
40:33
obviously , if what we talked about today sounds
40:36
interesting to you , we'd be honored to have
40:38
you and your family as part of our True Play family
40:40
. We built it to serve you
40:42
and we hope it does .
40:43
Amen , and that's where can they go . Where
40:45
do you want to send them to learn more , to get more information
40:48
, to learn more about you ? Just give them some links , yeah
40:50
.
40:51
And if you're interested in the show , go
40:53
to wwwtruplytrouplayscom . There's
40:57
all kinds of information about who we are and
40:59
what we do and the content and who
41:01
supported us and endorsed us and
41:03
it's just been fantastic
41:06
the types of people
41:08
who have been supporting us
41:10
and the feedback we've gotten from families and children
41:12
, and so
41:14
again , I appreciate you guys checking out . Is that how
41:16
to True Play games ?
41:18
Absolutely . We'll try to have that link
41:20
in our show notes for Brent . Anything else Would
41:23
you like to share with our listeners today ?
41:25
I would just say thanks for what you're doing . It's
41:28
as men , as Christians , we've got to stand
41:30
up and lead . We've got
41:32
to stand up against so much
41:35
of what's going on in our culture , and why
41:37
? Because we've
41:39
got to stand up for the younger ones
41:41
. Things are so bad for our kids All
41:44
the statistics I said earlier it's
41:46
like where are the adults in the room ? If you walked
41:48
into a room and kids are playing with fireworks
41:51
, five-year-olds are playing with dynamite , where's the adults
41:53
in the room ? What were the adults in the room ? Our
41:56
generation knows if you're Gen X or
41:58
if you're a millennial , you're the adult
42:00
in the room now . And so
42:03
I just want to thank you for what you're doing , chris , to
42:05
encourage men to be men and for
42:08
the benefit of children . Also
42:10
women , wives and so forth
42:12
, and mothers . But I just
42:14
appreciate what you guys are doing and excited
42:16
to be rolling in the boat with you
42:18
.
42:19
Amen , I pray . Nothing but blessings
42:21
and success for your team at TruePlay . Guys
42:23
, go check it out for sure . Go to the App Store right
42:26
now , get your subscription going and
42:28
man . Thank you , brent , so much for sharing with us today .
42:31
I'll be with you , chris , thank you .
42:32
Yes , sir , I
42:36
find it . It helps me to have a guide at
42:39
times when I'm reading and studying
42:41
the Bible . Another way that
42:43
helps me is by using devotionals to
42:45
guide not only what I read , but
42:47
insights into the scriptures themselves
42:50
. So we were blessed to
42:52
become an author on the YouVersion
42:54
Bible app , and we saw an immediate
42:57
opportunity to help others with
42:59
devotionals around the areas that
43:01
we spend the most time talking about at the
43:03
land , within us . So if you enjoy
43:05
the show , you may enjoy these
43:07
devotes as well . We have some
43:09
guys that are using them as part of their small groups
43:12
as well , as they're a great way
43:14
to get conversations going . So
43:16
the CEDA ones that we created head over to
43:19
the lionwithinus slash
43:21
u version , and that's y-o-u-v-e-r-s-i-o-n
43:26
. To learn more . So that's
43:28
the lionwithinus slash
43:30
u version to get started with your
43:32
own men's devotional today
43:34
. Well
43:39
, guys , that was a fun one . I knew Brent was going to bring
43:41
it . He absolutely did . We had to have . I
43:43
know this is a little bit shorter episode , but he had some
43:45
time constraints we had to work with , so I
43:47
apologize about that , but I still feel like we got to
43:50
the core of the message out that we really were
43:52
aiming for . We prayed together before
43:54
we started recording and
43:56
I thought it turned out well . So hopefully you guys
43:58
are enjoying that conversation . Now
44:01
you got to take some action . Go
44:03
out and check out TruePlay . Okay
44:05
, I really want you to think about that , because you know
44:07
the question a week this week has been what steals the
44:09
most of your time on your devices
44:12
? I know there's things that steals
44:14
our time . We need to put some
44:16
effort to put good biblical
44:18
content in front of us , particularly our
44:20
children as they continue
44:22
to grow . So if you can remove some
44:24
of the silly games that they're playing and put
44:26
something in front of them that still captures their attention
44:29
, still gets them that dopamine
44:31
hit they're looking for right from your device but
44:34
at the same time teaches us some biblical
44:36
truth , I think that's called a win-win
44:38
. So , as we're checking out , go to TruePlay
44:40
, check it out . We'll have some links in the show
44:42
notes here for you guys as well . You
44:44
can try to go get those resources
44:47
as you move forward , okay , so come back on
44:49
Friday . We'll have a good Fun Friday episode for
44:51
you . We've got some tips for you . You'd have to book a week laid
44:53
out . We'll have a couple of dad jokes for you . You
44:55
know how we do it at the Lion Within is , guys , so lots
44:57
of great things going on there . And
45:00
other than that , fellas , the Lion Withinus
45:03
is how you connect with us . That's how you get all our
45:05
resources , the 30 days done . Each the Lion Within
45:07
you got our quiz , we have our Bible
45:09
resources , we have our swag , our shirts
45:12
, our hats and things like that . Go to the
45:14
Lion Withinus If you just like the content
45:16
and you're not interested in joining a community , but
45:18
you want to support what we're doing , be
45:21
a donor , be a monthly donor , go support
45:23
us . That would be just tremendously
45:25
impactful to what
45:27
we're doing . Okay , so go check that
45:29
stuff out at the Lion Withinus . Obviously
45:32
, we have our summit leadership development . If
45:34
you are wanting more help on being
45:36
an ethical business leader , making
45:39
ethical business decisions and
45:41
using God's word to guide that , the
45:43
summit's where it's at . If you're feeling
45:45
isolated and alone and you need some
45:47
, you really have this desire
45:50
to have some relationships
45:52
with Christian men , our community's
45:54
where it's at . I'm telling you , we have meetings all
45:56
the time . We have meetings for you to engage
45:58
, to meet , to have iron-sharpening
46:01
, iron moments . We have mastermind groups , we have couples
46:03
night , we have Bible studies . The
46:05
resources are out there . We built the platform
46:08
you got to lean in , so start your 30-day
46:10
free trial . Head over to the Lion Withinus
46:12
for that , okay , so come on by . We
46:15
look forward to seeing you on Friday . Share
46:17
this stuff out , particularly with those dads
46:19
out there who have kids . This
46:21
would be a great one to share out , because
46:23
, you never know , this could be just that one
46:26
resource that they're looking for to try
46:28
to make that connection between their devices
46:30
and God's word for their children
46:32
. So this could be it . So hopefully you guys share that
46:34
out , enjoy it , have a go and get after
46:36
it . Keep on leashing
46:39
the lion to
46:41
the bed .
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