SOCi
The Local Memo
A weekly podcast
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SOCi
The Local MemoEpisodes
SOCi
The Local Memo
A weekly podcast
Good podcast? Give it some love!
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Episodes of The Local Memo
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In this week’s update, learn about the popularity of generative AI in marketing; the rollout of Google’s Perspectives filter; LinkedIn’s test of generative AI in posts; a guide to images that improve conversion; wild fluctuations in search rank
This week’s update offers a larger-than-usual grab bag of important updates from Google, including local updates to the Search Generative Experience; support for social links in Google Business Profiles; the shutdown of Google Domains; the impa
In this week’s update, learn about a study showing consumers trust UGC more than influencers; Google’s updates to SGE; a possible cleanup of fake LSA reviews; Google’s new review recovery form for GBP; ten strategies to improve social media eff
In this week’s update, learn about Search Engine Land’s new SEO chatbot; Google’s new AI tools for Workspace; personalization of SGE results; Bard’s new location-sharing feature; the death of Post justifications; and how Instagram ranks content
In this week’s post, learn about the rollout of Google’s new Search Generative Experience (SGE); the impact of SGE on local search; AI and the death of traditional search; a bug preventing GBP users from adding new owners; the influence of revi
In this week’s update, learn about Google’s new popup display for Business Profiles; the imminent release of Meta’s Twitter competitor; ChatGPT as a local search tool; the return of “Image Not Approved” in GBP; expanded GBP options for language
In this week’s update, learn about all the important announcements from Google I/O; ChatGPT’s new update supporting web browsing and plugins; Meta’s multisensory AI model; Twitter’s new CEO; the launch of related topics in desktop search; and G
In this week’s update, learn about the possibility that open source AI will surpass Google and OpenAI; Google’s plans to make search more “visual, snackable, personal, and human”; Google rolling out Bard to Workspace and Pixel; Bing’s new chat
In this week’s update, learn about Google’s possible announcements at this year’s I/O; the rollout of plugin support for ChatGPT; an Instagram tool to help brands find UGC; the rise of Twitter alternative Bluesky; Google’s clarifications on pag
In this week’s update, learn about Google’s impact on the U.S. economy; Twitter’s new rules for advertisers; more AI news from Google; how the March Core Update impacted local search; top reasons for GBP suspension; and a new Instagram policy p
In this week’s update, learn about Google’s new AI-based search engine; more of Google’s AI initiatives including image generation and a Chrome chatbot; Twitter’s launch of paid verification for businesses; Montana’s vote to ban TikTok; Google’
In this week’s update, learn about Meta’s generative AI tools; Google’s new Asian-Owned and Latino-Owned attributes; Google’s most recent local interface experiments; asking quality raters to assess chatbot responses; the move toward integratio
In this week’s update, learn about Google’s fight against fake content in local; AI-generated Google reviews; Italy’s ban of ChatGPT; Twitter’s now public ranking algorithm; Google’s restructuring to emphasize Bard development; and generative A
In this week’s update, learn about Local Search Ranking Factors 2023; mixed reviews for Google’s Bard chatbot; ChatGPT’s launch of plugin support; image generation in Bing Chat; Google’s new restaurant menu options; and a preview of generative
In this week’s update, learn about generative AI in Google Workspace; the release of GPT-4; the U.S. launch of Meta Verified; threats to TikTok’s U.S. presence; Google’s “Not Visible” bug; and the rollout of the Google March update.
In this week’s update, learn about the imminent launch of GPT-4; ChatGPT for local SEO; Google Maps’ new content guidelines; reasons Google might reject a photo update; recommended dishes in reviews; Google’s updated desktop interface; 70 new b
In this week’s update, learn about optimizing content for Bing AI; Google’s update to Profile Strength in GBP; a spike in fake review attacks; guidelines for multi-location Google Posts; Meta’s AR/VR and AI initiatives; and why local businesses
In this week’s update, learn about research showing more consumers are looking to social for search needs; service attributes as a ranking factor; ChatGPT prompts for SEO; third-party reviews and organic ranking; the share of Google search on A
In this week’s update, learn about Microsoft’s increased API costs; positive reviews for the New Bing; limitations on Bing chatbot usage; strange experiences with the Bing chatbot; GBP’s launch of profile strength and other new icons; Google’s
In this week’s update, learn about Bing’s new ChatGPT integration; Google’s competitive AI tool, Bard; Google’s updates to Lens, Maps, and Translate; Twitter’s outage and longer tweets for subscribers; Google’s removal of special characters fro
In this week’s update, learn about ChatGPT’s growth and AI integrations from Bing and Google; a milestone in online retail; Yelp’s latest Trust & Safety Report; the imminent switch to Google Analytics 4; the inadvertent removal of Local Guide r
In this week’s update, learn about Microsoft’s investment in ChatGPT; how AI helps Facebook boost usage; Apple’s search engine; the rise of influencer marketing; Google’s expanded vehicle listings; and a new DOJ lawsuit against Google.
In this week’s update, learn about Google’s layoffs and pivot towards AI; Twitter’s “For You” tab and Community Notes expansion; a ruling in India that may force Google to make room for app competitors; Google’s new explanation of UGC restricti
In this week’s update, learn about Apple’s launch of Apple Business Connect; ChatGPT’s lack of local SEO knowledge; changes to GBP product lists; the state of location intelligence; academic research showing the value of online presence; and Go
In this week’s update, learn about search engines utilizing ChatGPT; the impact of AI on SEO; the ranking impact and ordering logic of Google reviews; the slow rollout of Google’s latest updates; a retrospective of 2022’s algorithm updates; and
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