In this episode of The Local Small Business Marketing Show I talk about a big advertising mistake I see all too often that has serious impacts on the potential ROI you could be generating from your current advertising efforts, the majority of people aren’t ready to buy but are interested…and what you could do instead if you start thinking in the way I mention in this episode.

The Marketing Opportunity Checklist mentioned can be found here (free of charge) – http://ryanwhitehq.com/moc