Most online business owners experience sunk costs in some form or fashion. A sunk cost is an incurred cost or investment of time, that has already been paid for or invested in and cannot be recovered. But how much should sunk costs influence your business decisions? Does it even make a difference? One man shares his point of view on how to overcome sunk cost fallacy in business simply by shifting your mindset.
This episode was produced by Geneva Bell. Sound design & mix by Geneva Bell. Special thanks to Josh Summers. Season 1 - Episode 9.
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