I first met Mat Dinsmore during my banking career, perhaps at the Salt N Pepper Lunch Club.  Wilbur’s Total Beverage has been my go-to special occasion retail liquor store ever since, and Mat my often-last-minute wine guide!  This November, after he’d secured us a nice Prosecco Rose as the centerpiece of our LoCo Think Tank member gifts, we got to talking about the impacts of Proposition 125 on his business, and his anticipations for the future, and he agreed to share more on the show!

Mat and his father started Wilbur’s Total Beverage in Fort Collins in September of 2000, while Mat was still in college at CSU, and he’s been working to create great customer and employee experiences ever since, including getting his MBA from UW.  His father retired, and later un-retired to start Wyatt’s Wet Goods in Longmont; and in recent years retired again when Colorado laws changed and allowed Mat to be the Managing Partner of both.  Mat’s staffing has decreased by about 35% since Proposition 125 went into effect, and we talked about morale and communication during a shrinking-team environment, and we talked about the broader ethics of the alcohol industry.  

Mat is a wonderful conversationalist and a broad supporter of community causes.  And, he gifted me a bottle of Blanton’s for us to sip and to share with my near-future guests - which I might be sipping as I record this intro!  It was fun to get to know Mat’s and learn about his business journey, and share it with you’all here, on this latest episode of The LoCo Experience.  

The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/

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Music By: A Brother's Fountain