In this episode of "The Luxury Mind," co-hosts Helen Villiers and Paul Russell delve into the compelling concept of perfection as it relates to luxury brands. They explore how brands like Rolls Royce embody perfection through flawless craftsma

Ep 09. Emotional Rewards. Why Do We Crave Luxury?

12 days ago 29m 7s

In this episode, co-hosts Paul and Helen delve into the emotional and psychological allure of luxury consumption. They discuss the foundational understanding of how emotional rewards, ranging from the joy of owning unique items to affirming one

Ep 08. Colour Psychology - Are Colours Manipulating Your Mood?

Mar 1st, 2024 54m 11s

Dive into the vibrant world of "Colour Psychology" on our latest podcast episode! This journey isn't just about hues; it's a deep dive into how colours shape our perception, influence emotions, and even dictate social status. From the sophisti

Ep 07. The Allure of Pricing: Luxury, Strategy, and Psychological Tactics

Feb 23rd, 2024 56m 50s

Have you ever looked at a price tag and felt your emotions stirred? Join Paul and Helen as they discuss the psychology behind pricing, navigating through luxury goods and small business strategies. They explore the dynamics of setting course fe

Ep 06. The Diderot Effect: The Hidden Forces Behind Our Buying Habits

Feb 16th, 2024 42m 46s

Ever found yourself trapped in a shopping spree you didn't see coming, all because of one shiny new possession that made everything else look drab? That's the Diderot Effect for you, and hosts Helen Villars and Paul Russell are no strangers to

Ep. 05 Valentine's Day: Performative Love and the Cost of Affection

Feb 9th, 2024 45m 39s

Ever felt like Valentine's Day has you performing love rather than genuinely feeling it? That's the question we ask in our latest episode. We unravel the societal pressures that transform February 14th into a measuring stick for material affect

Ep 04. Exclusivity Unlocked: Luxury Loyalty Programmes

Feb 2nd, 2024 1h 1m

Ever find yourself gleefully chasing the next reward in your loyalty program, only to wonder exactly what's in it for the retailers? Helen and Paul pull back the curtain on the psychological wizardry at play, where the pursuit of points and per

Ep. 3 Virtue Signalling: From LinkedIn Grandstanding to Lifestyle One-Upmanship

Jan 26th, 2024 44m 16s

Ever feel like you're watching a performance every time you scroll through your LinkedIn feed? Join us for a lively chat where we peel back the curtain on the theatre of modern social dynamics, starting with the all-too-familiar acts of virtue

Ep. 2 The Myth of Cleanliness is Next to Godliness

Jan 19th, 2024 47m 11s

Ever wondered about the complex ties between a sparkling countertop and one's moral fibre? Peel back the layers of societal norms with us as we scrutinize the adage "cleanliness is next to godliness," its inception, and the way it's been twiste

Ep 1. Envy in Luxury Gifting

Jan 10th, 2024 48m 1s

Prepare to uncover the emotional tapestry interwoven with luxury gift-giving, as Paul Russell, alongside psychotherapist Helen Villers, peel back the layers of consumer psychology during the festive frenzy. Our exploration ventures into the he

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