In this episode, Bruce sits down with Aaron, his old coworker from EnergyX. Aaron is man who once had the stones to walk away from a big deal because he made the call that it didn't fit with the ethos of what our old company was building.

In the latest #makeshiftCMO episode, Aaron and I talk about how marketing and sales work together to...

🚴‍♀️Brave long buy cycles with enterprise clients

🔢Find the right metrics to focus on

👨‍💻How to convert in-person trust to long-lasting business relationships in a virtual world

Check out what EnergyX is doing these days at https://www.energyxsolutions.com/