This week, we’re digging deep into the craft of conversion copywriting. We want to identify the tactics and tricks that really drive readers to take action. And we want to see what techniques science has to offer us. The goal here is to figure out exactly what kind of writing makes for a strong LP. Let’s get into it.

For more science-backed conversion tips (and TikToks!) from Allen, check out his LinkedIn: https://www.linkedin.com/in/allen-fennewald-b0256984/