Direct-to-consumer mattress pioneer BedInABox got its start in 2004 by establishing a radically new way to sell mattresses. Since then, the industry has been swarmed with competitors, and the same shipping method that BedInABox innovated has been exploited by copycat importers. But BedInABox has leveraged its Mount Airy, N.C., production to differentiate itself from the pack. Chris Bradley, Executive Vice President of Consumer Products at NCFI Polyurethanes, discusses BedInABox’s strategy and how it’s contending with pressures from dumped imports.

Photo courtesy of BedInABox