Think if you could ask a can of soda how it got to your fridge. Go farther back than purchasing it or even the distribution of it. What did that can of soda go through to come into existence? Some businesses can connect all of those dots for one single product thanks to machine data and IoT. In this #Growth episode, Todd speaks with the founder and CEO of Crate.io, Christian Lutz.  The two discuss: The advantages of leveraging an IoT database for manufacturers Key struggles manufacturers have when getting started with IoT What the future of manufacturing will look like with respects to machine data This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results. You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.