Whether you’re launching your first major event or trying to grow an already established conference to a larger scale, the marketing approach you use with fundamentally affect the results you receive. My guest today is Martin Kelly, the Managing Director of Terrapinn’s North America and South America regional branches. Martin joins me to share his insight on the various processes, platforms, and strategies his company utilises and have found significant success. We discuss the importance of gathering data about your target audience, surprising data results he has discovered throughout his career, and why he believes that, although content marketing is a powerful tool – the key factor in utilizing it to gain traction in your industry is quality over quantity"You need to meet people’s needs".– Martin Kelly