Sweta Patel is the owner of Global Marketing Tactics, a business geared towards optimising a company’s business strategies through various internet and social media marketing. Her company also helps people optimise their presence in social media through strategies and tactics that bring their business to a whole new level. Sweta is proud to say her company is rooted in her desire to help and serve others. This desire was initially about helping young women achieve success in their careers. Today, Sweta gives her insight on why companies should capitalise on Snapchat’s relatively smaller number of users and build their presence there. She also talks about the few things that make Snapchat a better platform when it comes to engaging potential customers.