Kelley Detweiler had what she calls a fortunate accident when she stumbled upon the world of video marketing. While she worked in civil litigations, a friend approached her and asked if Kelley would want to have a part in launching a new company by being a liaison officer. Her first few jobs involved redesigning the website, making brochures, and expanding social media presence until she finally became involved in the world of video marketing. Today, Kelly shares with us her techniques in crafting the type of video people would watch and share, the importance of relating to the consumer, and why it’s important to make sure the message of your video is easy to consume. “A marketer's job, first and foremost, is to align with the audience.” Kelley Detweiler