Steve Henning has been in the marketing industry for over 35 years. He founded Advance Digital (now known as Advance Marketing Services) in 1993, a company that focuses on helping clients communicate their message successfully through social media. They produce videos for small to medium sized businesses as well as nonprofit organizations. He has been producing made-for-cable TV shows for the last five years. Today, Steve talks about his experience in the field and offers his expert advice on how to make sure the video you use is relevant and is easily digested by your target audience whether it’s B2C or B2B. We also discuss some of the most common errors people make when starting with video and Steve offers his advice on how to prevent them from happening. "Everyone has a story and video is such a powerful tool for storytelling". Steve Henning