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MBP:020 Aligning Marketing With Sales With Robin Cangie

MBP:020 Aligning Marketing With Sales With Robin Cangie

Released Friday, 31st March 2017
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MBP:020 Aligning Marketing With Sales With Robin Cangie

MBP:020 Aligning Marketing With Sales With Robin Cangie

MBP:020 Aligning Marketing With Sales With Robin Cangie

MBP:020 Aligning Marketing With Sales With Robin Cangie

Friday, 31st March 2017
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Robin Cangie always said good marketing should educate, inspire, and transform and that’s what she’s been doing for the last ten years. Oddly enough, she holds a degree in history and philosophy and says she got into marketing by accident. That story involves meeting her future husband and working on a contract marketing role at a tech company in Portland. A few years later, she began working for JHANA as their VP Marketing. Today, Robin talks about her many experiences throughout her career, her good and bad expansions, and how her team handled conflicts with the sales department. She also shares tips and strategies to make both marketing and sales work together on one goal instead of department-specific numbers. “We view ourselves as part of a shared team with a shared mission." - Robin Cangie

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