Jeff Gibbard is known as strategist, keynote speaker, and content producing machine and boy does he love content. As great as he is in the marketing scene, he himself doesn’t consider his job to be as a marketer, but rather as a business consultant. Before his current work at True Voice Media, Jeff tried his hand at so many businesses including a personal chef service. He ended up going to business school because he realized he had no idea how to properly run a business. It was there where he did a study focused on emerging social media platforms back in 2008 like Twitter, Facebook, and LinkedIn. He took advantage of the social media boom and never looked back. Today, Jeff talks about the many wrong things marketers are doing on social media, his tips on how to improve their marketing strategies, and some of his pet peeves. “Social media is a democratizing force that gives everyone a voice, gives us the ability to stop asking permission, go around the gatekeepers and create our own destiny.” Jeff Gibbard