Deirdre Mahon is an expert on marketing and customer success. Her specialty is growing startups as she is fond of working with blank plates. With over 20 years of marketing experience, she is a multi-function marketing and SaaS executive, and has handled every aspect of marketing. She currently works for Hewlett-Packard and is helping the large hardware company move into a consumption-based model. Today, Deirdre talks about how marketing is taking on customer success roles, what makes startups really interesting, how marketing and sales can thrive in today’s technology-driven industry, and why customer success should be prioritized above all else. “The world of customer success is absolutely critical to driving revenue.” – Deirdre Mahon