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The Marketing Intelligence ShowEpisodes
Episodes of The Marketing Intelligence Show
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In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budg
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of tra
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impa
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.But what are the main differences between the two approaches? What are their benefits and
B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs?In this episode, Kate
By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our Supe
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth?As part of our SuperSummit virtual event, we led a marketing leader roundtabl
Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward.As part of our SuperSummit, Kate Gleeson, our Global Brand Director, si
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
How do you measure the impact of brand?This is a question that has challenged marketers since the dawn of time.But today, we’ll aim to answer it once and for all.In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi
More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales.While it’s not a new technique, MMM has come a long way in the past few years,
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In thi
The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?"In this episode, we chat with Michael Kaminsky to learn different ways brands
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.Anna and Edward will discu
Most marketing data problems are masquerading as data governance problems.If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses ma
In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytic
Most marketing data problems are masquerading as data governance problems.If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your dat
Can you trust your data?If not, how can you justify your marketing strategy and budget allocation?Our research shows that 51% of marketing leaders struggle with unreliable, siloed, and scattered data. At the same time, most marketing data pro
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.Second, you don't need to rely on the data retention policies of Google, Facebook, or any other
You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese.So how can you apply Kaizen to marketing data management? We ch
In this episode, we discuss two approaches to marketing data—centralized vs. decentralized.With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before dis
Is Marketing Intelligence all about snooping on your competitors? Absolutely not.Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best st
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