Trip Jobe and Nick Constantino interview Moira Vetter and M. Nicole Wedekind, founders of the hashtag#b2bmarketing agency Modo Modo Agency. Moira Vetter started Modo Modo 15 years ago and focuses on complex B2B clients. Nicole has worked there for 7 years. They take a consultative approach to understand clients' full business needs beyond just marketing metrics. The discussion covers how the pandemic has accelerated change and created new client needs. Modo Modo helps clients adapt by focusing on long-term relevance rather than short-term tactics. They aim to build trust over many years to enable deeper relationships. Moira Vetter reiterates Modo Modo’s emphasis on substance over flashiness.

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