Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.00:03:17 - Utilizing Creators in Marketing Strategies00:09:34 - Testing Partnerships with Content Creators00:18:19 - Building Personal Brands Within Companies00:27:23 - Overcoming Consistency Challenges in Starting00:31:13 - Take Ownership of Data for Revenue Growth00:38:18 - Find Darek on LinkedIn! Stay ConnectedLearn More About ConvertKit: Website: https://convertkit.comFollow Derrick: LinkedIn: https://www.linkedin.com/in/derrickhicks/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com