I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels.

Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps potential customers interested with everything from short-form videos to live events.

And so we dig into the idea of a marketing 'flywheel' – using an integrated strategy to build momentum over a period of time, leading to deeper customer loyalty.

And at a time when live events are struggling (at least, in terms of pay-to-play sponsorships), Chris talks about the bet he’s placed on creating the New Jersey Digital Marketing Conference.

Resources:

• Connect with Chris on LinkedIn
• Check out Chris’s agency, Semgeeks
• Sign up for the NJ Digital Marketing Conference