The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning
The Algo-Rythm is Gonna Get You | Improving LinkedIn, plus thoughts on Positioning
To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.
Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capabilities and keep projects moving.
Finally, he previews the line up for Season Two of The Marketing Mix.
Links:
“The End of Social Media” – The Economist
The Marketing Mentor Program - More details
Timestamp Summary
00:01:30 What’s wrong with the LinkedIn algorithm
00:04:45 Some steps to improve the quality of your LI feed
00:07:25 The Marketing Mentor Program
00:08:50 Positioning, and finding your niche
00:13:15 What’s coming up on The Marketing Mix
From The Podcast
The Marketing Mix: Thought-starters for B2B Business Leaders
As the Founder or CEO of a start-up or small business, you know you need to take marketing seriously. But do you know how to get started?The Marketing Mix is your guide to positioning, content marketing, demand generation, and sales enablement for growing B2B companies. We dig into the details by interviewing marketing specialists; by talking to leaders who’ve faced the same issues as you, in their company; and by taking deep dives into specific marketing topics. Whether you’re interested in reaching a wider audience, picking the right channels, or building a marketing team, The Marketing Mix is in your corner.Your host is Steve Cummins, who has built and run marketing teams at a number of tech companies, from Fortune 500 to fast-growth start-ups, and been part of several acquisitions along the way. As Principal and Chief Marketer at Solent Strategies, Steve now helps tech companies who are ready to punch above their weight.Join Podchaser to...
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