Mark Friedman
The Marketing Playbook with Mark FriedmanEpisodes
Episodes of The Marketing Playbook
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Nadina Guglielmetti, the Chief Customer Officer of The Vitamin Shoppe, adds her page to the Marketing Playbook. Hear what you can learn from spending time with your frontline workers, how to earn the respect of your peers, how to cut through th
Kristi Daraban, the Associate Vice President, Social Media at Nationwide, adds her page to the Marketing Playbook. Hear why you should spend more time on recruiting, how to be a trailblazer, how to be smart about social media marketing, Kristi'
Andy Ostroy, the Founder of The Adrienne Shelly Foundation, Director and Producer of "Adrienne", and Host of "The Back Room with Andy Ostroy", adds his page to the Marketing Playbook. Hear how to do your due diligence on potential partners, be
Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as
Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, an
Sabrina Cherubini, the Senior Vice President Brand & Digital at Hanky Panky, adds her page to the Marketing Playbook. Hear how to expose yourself to different cultures, seek early-stage experience, meet and understand your target customer, what
PJ Oleksak, the Chief Executive Officer of Nuts.com, adds her page to the Marketing Playbook. Hear how to understand the P&L, treat the business like your own, use the data properly, the dynamics of working in a family business, and PJ's experi
Jessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, an
Sherene Hilal, the Chief Product Officer of Bluecore, adds her page to the Marketing Playbook. Hear how to implement a proof of concept, why you shouldn't judge a book by its cover, why it always takes hard work, Sherene's experience working th
Andrea Moore, the Chief Digital officer of NEST New York, adds her page to the Marketing Playbook. Hear how to build and maintain your network, let the customer shop where they want to, use the tools you already have better than you're using th
Sheryl Clark, the President and Chief Executive Officer of Boston Proper, adds her page to the Marketing Playbook. Hear how to understand the numbers, use acquisitions as learning experiences, listen to offers from recruiters, the top lessons S
Maryssa Miller, the Chief Product Officer of Mint House, adds her page to the Marketing Playbook. Hear why your skills are more important than the vertical you're in, whether to get a graduate degree, how to understand what goes into the other
Gary Vaynerchuk, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia, and Serial Entrepreneur, adds his page to the Marketing Playbook. Hear how to focus on what's good, be accountable for the things you do and don't do, learn valua
Jenna Posner, the Chief Digital Officer of Solo Brands, adds her page to the Marketing Playbook. Hear how to advocate for yourself, invest in brand awareness, understand how buyers and sellers make their decisions, Jenna's thoughts on AI (artif
Chad Stark, the Chief Executive Officer of STARK, Co-Founder of Ashley Stark Home, and President of The House of Scalamandré, adds his page to the Marketing Playbook. Hear how to lead with authenticity and empathy, learn from your mistakes and
Bill Bass, the Chief Marketing Officer of FULLBEAUTY Brands, adds his page to the Marketing Playbook. Hear the use cases for generative AI, how to avoid the shiny objects and stay focused on what really matters, create your cabinet of trusted p
Vanessa Cartwright, the Chief Executive Officer (North America) of Astound Commerce, adds her page to the Marketing Playbook. Hear why you shouldn't hide behind email, how to be clear about your goals, hire for work ethic, empathy, and compassi
Carlos Dunlap-Beard, the VP, Business Development & Loyalty Strategy at ebbo, adds his page to the Marketing Playbook. Hear how to be prepared, ask your customers what they want, make sure someone owns your loyalty program, the brands with the
Ken Pilot, the Retail Tech Executive, Founder, Advisor, and Investor, adds his page to the Marketing Playbook. Hear how to create your own opportunities, leverage wholesale, create your investment thesis, Ken's take on the retail climate today,
Amy Carr, the Chief Marketing and Digital Officer of ThirdLove, adds her page to the Marketing Playbook. Hear why you should have regular conversations with noncompetitive companies, get back to the office and interact with colleagues, incorpor
Michael Relich, the Co-Chief Executive Officer of PacSun, adds his page to the Marketing Playbook. Hear how to prioritize profitable projects, fail fast, question what you're doing, stories from the early days of eCommerce, and Michael's motorc
Rose Hamilton, the Founder and Principal Consultant at Compass Rose Ventures, adds her page to the Marketing Playbook. Hear how to know your metrics, why collaboration is key, how to focus on the North Star, the beauty of storytelling in the re
Ujjwal Dhoot, the President and Chief Executive Officer of Allivet, adds his page to the Marketing Playbook. Hear how to have the basics covered, push yourself outside your comfort zone, find inspiration with your mentees, the future of the CMO
Vijay Talwar, the multinational sports and retail business leader, adds his page to the Marketing Playbook. Hear how to understand your finances, focus on the bottom line, why it’s okay to stretch yourself, where Vijay first found inspiration t
Jason "Retailgeek" Goldberg, the Chief Commerce Strategy Officer of Publicis and Co-Host of The Jason & Scot Show, adds his page to the Marketing Playbook. Hear how to use each job as a learning experience, update your strategies and tactics to
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