How “empathy” can enhance Marketing Procurement? This episode sheds valuable insights thanks to Christine’s multifaceted background on Procurement, Agency and Consulting sides.Rate (5 stars) on Apple Podcasts, Review & Subscribe. Feel free to

13. Mike Lander from Piscari, Creating win-win deals with Marketing Procurement

Feb 24th, 2021 31m 43s

12. Ivan Pollard, global CMO at General Mills on the symbiotic relationship between Marketing and Procurement.

Feb 17th, 2021 34m 16s

What’s a CMO point of view on Marketing Procurement? How best-in-class collaboration looks like between Marketing and Procurement? What are the most important things to consider to establish a symbiotic relationship? Why Procurement ought to be

11. Maryl Adler from S4Capital MediaMonks on Agency demystifying Marketing Procurement

Feb 10th, 2021 31m 19s

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of Agency relationship management? This episode explores the crucial and complex to

10. Paul Williams from Havas on Agency codifying Marketing Procurement

Feb 3rd, 2021 34m 34s

What an “agency” would suggest to Marketing Procurement to do differently? How can we continue improving mutual understanding? What are the Dos & Don’t in terms of agency relationship management? This episode explores the crucial and complex to

9. Agency Relationship Management

Jan 27th, 2021 10m 18s

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management? Let’s set the stage in this episode for the crucial and complex topic of agency relationship management by Marketing

8. Knowledge is Power with Ohanes Missirilian

Jan 20th, 2021 30m 40s

How Marketing Procurement is perceived by its key stakeholders? What could Marketing Procurement do to become more influential? Which skills are key to sustain effective business relationships? Let’s explore which best-practices are worth susta

7. Invest in yourself

Jan 13th, 2021 8m 44s

How should you train to become an effective Marketing Procurement leader? Let’s turn year-end performance reviews into a great starting point to develop a robust training & development plan.We usually discuss weaknesses and areas of opportuniti

6. Laura Forcetti from World Federation of Advertisers on Needs, Gaps & Trends

Jan 6th, 2021 28m 38s

What are the needs, gaps and trends for Marketing Procurement to realize it potential bright future? My guest for this discussion is Laura Forcetti. She’s global Marketing Sourcing lead at the World Federation of Advertisers (WFA). We will disc

5. Sharpen your Skills

Dec 30th, 2020 7m 56s

What are the skills required to be a successful Marketing Procurement leader? The key challenges are:- Marketing Procurement is unchartered so how to define necessary skills & competencies? What standards are required to be met?- Marketing is a

4. Tips to close 2020 with purpose & set intentions for 2021

Dec 24th, 2020 8m 21s

2020 has been a challenging year at many level. Many of us realized there are things we take for granted and should rather cherish: Health, Family, Freedom of movement. In this special context, closing this year purposefully is key. This episod

3. Extinction or Revolution of Marketing Procurement ?

Dec 16th, 2020 11m 39s

Do you believe Marketing Procurement is on its way to extinction or revolution? Is there such a thing as one Marketing Procurement definition? I'm must admit having struggled for a long time to reconcile the opposition between the word Marketin

2. The outcast of the procurement family?

Dec 9th, 2020 15m 18s

Inclusion is a powerful tool for business growth. It is proven that employees are more engaged and deliver better results when they feel a sense of belonging. Have you ever felt that Marketing Procurement somehow doesn’t fully belonged to Procu

1. Self-Made Marketing Procurement Leader

Dec 7th, 2020 10m 53s

Marketing Procurement is what Magid has a passion for. If he had to do it all over again, there are few things he would like to do differently. Your story may be similar to his story of a self-made Marketing Procurement leader. But does it hav

Trailer

Welcome to The Marketing Procurement Podcast with Magid Souhami

Nov 30th, 2020 2m 15s

Welcome to the Marketing Procurement Podcast!Marketing Procurement has gone mainstream but remains unchartered, misunderstood and sometimes undervalued. This podcast aimed at better codifying marketing procurement.I'm your host, Magid Souhami,

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