It’s probably no surprise to hear that brand marketers love to sponsor events – last year, an estimated $24.2 billion was spent on event sponsorships in North America. On a global scale, that number grows to $65.8 billion in sponsorship spending.

The benefits for brands are obvious: event sponsorships provide increased brand exposure and an opportunity to connect with new customers. But often times, the return on investment associated with an event sponsorship comes down to the sponsor’s ability to promote their involvement – before, during, and after the event. In this episode, we’ll explore the fundamentals of live event marketing, including planning, developing a content strategy, and more.