Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands.

In this episode, we chat with Aron North, Chief Marketing Officer at Mint Mobile. Sound familiar? You might remember the wireless company from their 2019 Super Bowl commercial “Chunky Style Milk.” It went something like this: Premium wireless for $20 a month. It’s right, all right, unlike chunky style milk. Fast forward two years, and Mint Mobile continues to change the wireless game. Just $15 a month. No contracts. No overages. And no BS. They’ve been able to give customers all of this, while keeping their ad-spend low. Like, low-low. What’s their secret? We’ll let Aron fill you in about this and more, including highlights from an illustrious career that features brand work for Taco Bell, Pizza Hut, among others.