Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else.

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry leading brands.  

In this episode, we sit down with Jeremy Stone, Director of Marketing at Titleist Vokey Wedges – a leader in the wedge category, and one of six categories of clubs by the golf brand Titleist.