“Listen before you speak.” As individuals, we (should) understand the importance of listening and thoughtful communication. As marketers, we haven’t always had the strategies or tools to do so, at least at scale. Enter social listening – which allows you to track, analyze, and respond to conversations about your brand and industry online, in real time. In this episode, we explore social listening, its impact on audience research, ways to incorporate the tactic into your social media strategy, and more.