As stated, I'm into marketing. This episode is the thinking behind Cool Water, told anecdotally. I also discuss a concept I like to call "extending the play", which means to create something that can create something else, and so on. Enjoy. 

*Marketing tip 
1) You really only need 100 people to love it because if they love it they're only going to tell people they know will appreciate it. 

*Activities 
1) Identify your "tribe" outside of your immediate circle. Who are these people? How do you reach them? 
2) Find ways to make people want to protect what you're doing, which is to say only telling folks they know will appreciate it. 
3) How can you make what you're doing cool?

Cool Water 2022, September. (Tickets on sale now) 
One Love 

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