Peace to the folk. This week's episode finds us taking in the thoughts of the Golden State Warriors' own DJ D-Sharp. We talk Hip Hop, of course, but also, during our discussion, I casually begin to unpack a marketing technique of ours called "Make Somebody Give a Fuck", explaining it fully later in the segment. It's an emphasis on "Care", two fold. First, "care" as in making people form an emotional attachment to your product or service. In summary, if I, "I" meaning anyone, don't care about what you're doing, you have nothing. You have to make people care, make them give a fuck. How do we do that? Let's explore...

Secondly, I talk about "care" internally. In other words, how you see your product and service and how you present it to others. Your own care for what you're doing speaks first. Enjoy. One Love 
🔴 ⚫️ 
#oldheadenergy 

*Marketing tip
It's good when your friends support you, but you can't make a living off your friends. What you really want them to do is tell someone about your product or service. This is a currency much more valuable than their intermittent purchases 

*Activity 
1) Talk to  your friends about your product or service. Ask them what must be done to receive their endorsement. 
2) Think of 4 things you yourself care about and then list the reasons why. How can you apply this to your own product or service?    

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