Talking fatherhood with The Delinquents in part 1 of this 3 part discussion. There is a concept called "The Purple Cow", discussed perfectly by Seth Godin in his book by the same name. I won't elaborate here because I truly think its a book you should read. It's short, concise, and powerful. Basically, the idea is to be remarkable  perpetually.  How do we do that? We have to find a way to refresh... 

I like to present a product, in this case The Delinquents, in a way that isn't what's expected. I want to show a different side, provide more depth and substance in order to give further reason as to why someone should care. We all know The Delinquents music, but do we know the men? Here's a slice...

*Marketing tip: 
1) Explore fresh and new ways to present your product or service 
2) Find a way to talk to an established audience in a new and dynamic way. Give them a reason to "love" all over again 

*Activity
1) Check out "The Purple Cow" by Seth Godin
2) Make a list detailing why your product or service is remarkable and ways you can show that

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