I confess, I like street tales. I've always wondered what would happen if streets dudes applied that same thinking to broader business and why we don't hear these tales more. I'll let those who want to uncover the street stories continue to do so. I applaud you and I appreciate your stories, but I wanna discuss the advancements made from those times and how brothers applied that thinking to where they are now. 

This episode is furthering our discussion with The Delinquents, talking about "Town Business" in particular. Side bar: I've always wondered who was the first person to say that. Anyway, within our conversation, Vidal clearly illustrates a principle I live by, at least as it relates to marketing, "Disruption". Its a concept I first came across reading a book by Seth Godin called "The Purple Cow". I speak at length about it at the end of the segment, and specifically about "OaklandUSA" and "Cool Water". Great book. Short, concise, powerful. Suggested reading for sure. 

I like The Delinquents, as people, as artist, and as men. I also like the way they think and their ability to apply that thinking. They prove you are not defined by your circumstance, only your own inability to recognize that very thing. 
One Love
🔴 ⚫️  

*Marketing tip 
Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways  

*Activities 
1) Identify the way or ways your product or service is different from your competitors 
2) How can you make it different or standout? 
3) Think of 5 ways you can seize someone's attention and aim it towards what you're doing 

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