Host John Miller talks with Adam Pratt, Global Can’bassador of MadTree Brewing about craft beer sales and distribution. Show Highlights: Adam’s role as Can’bassador at MadTree Brewing Operating in the most competitive beer market in Ohio Adam

Episode 13 - Scaling a Brewpub - An Interview with Garry Boyd of Hopcat

Dec 4th, 2017 44m 22s

Garry Boyd, VP Food, Beverage & Cultural Innovation from BarFly Ventures joins us to talk about expanding Hopcat throughout the country, how the craft beer industry has evolved, and how Hopcat manages digital marketing and the web. Lots of grea

Episode 12 - The Craft of Coffee - An interview with Danielle Charles of Dripworks

Nov 14th, 2017 21m

In this episode we talk with a different kind of craft brewer — Danielle Charles, co-founder of DripWorks Coffee in Petoskey, Michigan. We talked with Danielle at the end of the summer about how she and her husband have grown their business and

Marketing Beer to Women - An Interview with Ginger Johnson

Oct 25th, 2017 44m 7s

We talk with author and marketer Ginger Johnson about marketing beer to women. She shares some of the research and insights from her latest book How to Market Beer to Women. Ginger is founder of Women Enjoying Beer, the only company on the plan

EP10: Interview with Fred Bueltmann of This Craft Nation

Oct 4th, 2017 41m 59s

This week we had a great conversation with Fred Bueltmann, aka the Beervangelist, founder of This Craft Nation and part owner of New Holland Brewing Company in Michigan. Fred talks in-depth about the state of the craft beer industry, the import

EP9: Instagram for Craft Brewers

Sep 20th, 2017 25m 37s

As part of our "how to series on craft beer marketing" the team at Tiny Blue Sky talks about Instagram for Craft Brewers. This is a deep dive into Instagram and how craft beer producers can get the most out of the medium from growing a followin

EP8: 5 MUSTS for a great craft beer website

Sep 20th, 2017 41m 8s

As part of our "how to series on craft beer marketing" the team at Tiny Blue Sky shares 5 must haves for a great craft beer website. This is a website deep dive from engaging to customers to your brand story to purchasing product to your mug cl

EP7: Online tools every craft brewery should be using

Sep 20th, 2017 38m 47s

As part of our "how to series on craft beer marketing" we talk about online tools that every craft brewery should be using. This episode is a high level look at craft beer websites, social media, email marketing, Untappd, Yelp and how having an

EP 4: Creating Sustainable Food Systems - An interview with Jennifer Piette

Jun 12th, 2017 37m 33s

We talk with Jennifer Piette, founder of Out of the Box Collective in Southern California about how their farm-to-home grocery delivery service started and how things have changed since opening. We also talk about the changing face of the susta

Episode 3: Succeeding in Retail

Nov 7th, 2016 25m 36s

On this episode, we discuss the ins and outs of retail with Tiffany Balk, entrepreneur and founder of Blueberry Haven. We talk about how she got into the blueberry business as well as her solid history in retail. Blueberry Haven sells gourmet b

Episode 2: Experience Design for Retail Spaces

Oct 24th, 2016 13m 2s

On this episode, we explore experience design in retail spaces. Our guest Angela Satterlee, founder of Fairly Modern, shares ways to use the experience design process to help plan the retail environment.

Episode 1: City Built Brewing

Sep 19th, 2016 17m 42s

Dave Petroelje, co-founder of City Built Brewing talks about the opening of his new brewery in Beer City USA -- Grand Rapids, Michigan. He shares his history of home brewing back in college to working for breweries to deciding to open his own b

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