Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
Released Monday, 6th November 2023
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Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
Ep. 49 Dr. Marcus Collins - Unlocking the Power of Culture in B2B Marketing
Monday, 6th November 2023
Good episode? Give it some love!
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Join us as Mike Grinberg sits down with renowned marketing expert, Dr. Marcus Collins, to explore the role of culture in modern businesses. Discover how understanding and leveraging culture can enhance your B2B marketing strategies and drive impactful results. Gain valuable insights into community-led growth, aligning company culture with core strategies, cultivating a positive internal culture, and the influence of brands as cultural signifiers. Don't miss this enlightening conversation with Dr. Marcus Collins, where mindset, skill sets, and tool sets converge for B2B marketing success.
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The Master Marketer Show
Master B2B marketing by learning the MINDSETS, SKILLSETS and TOOLSETS that drive revenue-generating RESULTS.Each week, we discuss revenue-generating success stories with Masters of B2B Marketing and share insightful strategy, tangible tactics and actionable advice, utilizing the MSTR Framework to help you accelerate growth.Our goal is to be the podcast top B2B marketers listen to regularly for actionable insights. We want our audience to learn from the Master Marketers that have developed the strategies, executed the tactics and reported on the results.We’ll use the following framework to guide the conversation:MINDSETS:What was your mindset? And more critically, what is the mindset marketing leaders need to have when executing something similar?SKILLSETS:What important skillsets were necessary for your success? What skillsets did you have available on your team or within your organization? And what were the skillsets you needed to learn or acquire?TOOLSETS:What were the tools you used? What tools did you wish you had? What tools did you use that weren’t necessary or didn’t work as you expected?RESULTS:What were the results? What did you learn? What were your metrics for success? The more details you can provide, the better: ROI, Leads, Closed Won Deals, Pipeline Generated, etc.Episodes are released every Wednesday and are available on our website, LinkedIn, YouTube and all major podcasting platforms.This is the only podcast that takes you deep into the MINDSETS, SKILLSETS & TOOLSETS the top B2B Marketers use to drive RESULTS!Join Podchaser to...
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