0:05

Let's talk about this for a second. If we're really honest, who here grew up

0:08

loving getting a plus? Let me see what you're doing. Yeah. Let me see you

0:11

a plussers. Let me see those hands. I love it. Okay? Now let me

0:15

ask you a question. What's gonna block your purpose?

0:23

You're like, shit. I raised my hand. Not getting a

0:27

plus in this one. Right? I've coined a phrase

0:30

called a plus syndrome. Because what's ironic is I'm a

0:34

college dropout, the child of a PhD and a master's, Teaching

0:38

people who are certified with degrees how to make money.

0:43

That's it's Kipp of if you think about this, don't drop out of college Because

0:47

why? You're not gonna get money for the job. And now

0:51

I'm like, drop out of college so you can get money for the you know?

0:54

Like, there's a ironic thing. Right? It's kinda cool. Right?

0:57

And a plus syndrome is something I've noticed because I love education. I'm not anti

1:01

college. I'm not anti school. I'm not anti education, but the way that

1:05

we were taught learn is not helpful as an entrepreneur. It's not helpful for purpose,

1:08

and I'm gonna prove it to you. Okay? So Eric Schmidt, Google

1:12

chairman, said this. It looks like the thing that

1:15

separates out capable students from really successful ones

1:19

isn't their knowledge, but their persistence with something.

1:23

How long are you gonna be persistent with something? Okay? So the dude who

1:27

runs Google who's heard of Google? Anybody? That guy

1:30

It's like, yo. It doesn't matter what you know. It's what you do long term

1:34

whether or not you have a degree. Okay? So here are a few

1:37

symptoms of a plus syndrome I have identified over the years?

1:41

Comparison, procrastination, distraction, playing small, self doubt,

1:45

Perfectionism to name a few. Anybody have at least 1? Let me see if I

1:49

show a hands. Okay. We need to

1:52

talk. Okay? We gotta talk. Okay? So this is the

1:56

a plus syndrome mindset. Alright?

2:00

The a plus syndrome says, you know what? I'm gonna get all this information before

2:04

I take a test. I'm gonna get all this data. I'm gonna study for a

2:06

long time, and then they're gonna test me. That's how we were taught to learn.

2:10

Alright. Also, I have to be perfectly prepared for the questions

2:14

I'm going to receive, and I'm gonna have an idea of what those questions are.

2:18

Some people give you the questions before the test. Okay? In the

2:21

a plus mindset, cheating

2:25

is teamwork. Think about that. Could you imagine

2:29

if you applied the academic mindset to your business? Think about that. Bless

2:33

you. Right? Oh, I'm sorry. I know I'm supposed

2:37

to be my unique ability, but is it cheating to help you ask you to

2:40

do customer service because I wanna go teach? Or is it

2:43

teamwork? In the a plus mindset, cheating is teamwork.

2:47

Okay? Also, perfect grades are what lead to high paying jobs. That's a

2:51

huge mindset, And you're taught to be a passive learner just like what's

2:54

happening right now, which is one of the reasons why I love Jeff. Gets the

2:58

movement going in this room? Because movement helps

3:02

you learn. It helps you not be so passive because in business, you have to

3:04

be active or passive. Active or passive, y'all?

3:08

Passive. That's right. T. What? Oh.

3:13

T. What? Now they gotta get the

3:17

back of the room into it. T. T.

3:21

That's right. You gotta be active in your business.

3:25

And by the way, a plus mindset teaches you that you need permission even to

3:28

go to the bathroom. Think about that. We

3:32

had to ask permission to go to the bathroom. Could you imagine your business? I'm

3:36

sorry. Do you mind if I go to the restroom? And they're like, no. Hold

3:40

it. No. And by the way, that's just the bathroom. People need permission to raise

3:43

their rates. They think they think they need permission to to to take the next

3:47

step to invest. Whose permission do you need?

3:51

Only yours, but we were trained otherwise. Okay? So a plus

3:54

syndrome is very expensive. It's taught you that taking risks is

3:58

risky, And here's why. It's actually a really good reason because

4:02

all of my work is trauma informed. I look at, like, what's the real context

4:05

of this belief? I don't shame people with limiting beliefs. There's no such thing as

4:08

a bad or negative response. There's an adaptive response to a trauma underneath

4:12

it. And so one of the things I realized is that most of us

4:16

Where in 2018, almost 2019, most of us

4:19

suffer from this lingering trauma called the great depression.

4:24

In the great depression, the people who came out of that and thrived out of

4:27

that were like, hey. Yo. You got a roof over your head. You got a

4:31

job. You got some food. You're good. And that has

4:35

stayed with us since the 19 thirties. And it's almost a 100

4:38

years later. We're in an exponential world with artificial intelligence

4:42

Basically crushing jobs left and right, going, I

4:46

need a job, and I just, you know, got us this is my set point.

4:50

And I think it's time to let go and honor our ancestors who went through

4:53

the great depression to be able to give us the life that we have today,

4:56

let that mindset go. And to realize, you know what? That's not the world that

4:59

we live in today. People make $100,000 a year or more playing video

5:03

games. Okay? Like, seriously. You're like, what exactly?

5:07

Right? Like, man, I should've let my son play the video game more. Yeah. He

5:10

could be paying off your mortgage right now. Right?

5:14

We live in a different world today, and it's changing so quickly. Okay? So that

5:17

trauma is time to let it go. And, also, we've been taught that perfection is

5:21

what leads to financial success because perfect grades. Does Does that resonate with

5:24

anybody, by the way? Perfection resonates with success. I gotta do it perfectly.

5:29

You guys are yeah? Cool.

5:33

Because we're busy being honest. Okay? I got perfectionism tendencies

5:37

as well. Okay? And here's the hardest part, especially with the

5:40

trauma informed piece. A plus syndrome taught parents

5:44

to expecting perfection from their children is what love is.

5:49

Right in the fields. Right? Like, oh. And so here's the

5:53

thing. Messing up, not getting it right feels like a betrayal to

5:57

the people who raised you Because of what they went through was

6:00

probably harder than what you're going through in a certain sense. Who follows? Does it

6:04

make sense? But here's the deal. Perfection It's not gonna

6:08

help you anymore. Perfection is the opposite of success. In biology,

6:12

perfection creates extinction. In in entrepreneurship,

6:16

perfection is the opposite of profit. And so we have to

6:20

bust through this and realize I'm gonna make lots of mistakes. In fact, Mistakes are

6:23

the name of the game. So let me ask you a question if you're really

6:25

honest. Is a plus syndrome killing your dreams a little or a lot? What do

6:29

you guys think? That's right. And I wanna honor you for

6:32

being honest because it takes a lot of courage and realness to be honest about

6:36

something like that. But you when you get honest about it, that's when you can

6:38

change things. And there is a cure, and I got 6 minutes to give it

6:42

to you. Alright? Would you like to know what the cure is, guys?

6:45

Alright. So Number 1 skill for the future is agile

6:49

risk taking. Agile risk

6:53

taking. I'm gonna break that down for you. Agile risk Kipp,

6:57

flexible, strategic risk taking

7:01

is the name of the game. It is the entire it is the opposite of

7:05

the mindset of the 19 thirties post depression mindset? It's the entire

7:08

opposite of it because we are in a different world today. Alright? Reid Hoffman,

7:12

founder of LinkedIn. If you aren't embarrassed by the 1st version of your

7:16

product, you shipped too late. Yeah. Exactly.

7:25

Right? You gotta be embarrassed more. Right? The first stuff I put

7:28

out, I look back, and I'm like, woah.

7:32

Woah. But we got it out. Different priority. So if you're

7:36

waiting around to get the perfect thing, the perfect, perfect thing, no. Ship it

7:39

next, and you'll learn. That's the name of the game. Who's gonna be a little

7:43

bit more embarrassed moving forward? Let me see by show of hands. Can we honor

7:46

that? Alright. Great. Now here's some proof that failure

7:49

It's how you become successful. Okay? So baseball

7:53

players, the best in the world, 15 to 35% success rate

7:57

in their batting stats. In academic terms, that's Mastin

8:01

f, but it gets into the world series. Not beating the not

8:04

beating the Boston Red Sox. I'm a Dodger fan. Okay?

8:09

2 years in a row, I saw someone walking around with a Red Sox hat,

8:11

and I will find you. Okay? But think about this. The

8:15

best baseball players in the world, the 15% gets you in the majors.

8:19

35% makes you an all star. The best salespeople in the world have

8:23

a failure rate of 80 to 90%. They wouldn't pass their classes at

8:27

that rate. Think about that. 80%

8:31

failure, and they win. Who likes that data? Yeah.

8:35

Abraham Lincoln only won 30% of the elections that he ran.

8:39

30%. Abraham Lincoln failed 70% of the time in

8:43

politics. Look at him. Change the world. Point this is

8:46

staggering. I was trying to find stuff that's, like, not colonel Sanders because everyone uses

8:50

colonel Sanders. So I was trying to find un colonel Sanders examples. 0.006%

8:55

of Emily Dickinson's work was published in her lifetime.

8:59

Yeah. Loser, though. Total loser. Didn't get anything

9:02

right. Right? And then Tim Ferris, 26

9:06

out of 27 publishers said no. That's 97%. 3%

9:10

success rate, Tim Ferriss. And you're wondering

9:14

Why it's hard to get a 100% and that you have to get a 100%

9:17

to be there while everybody else is, like, 3% in their way to

9:21

success? Who falls? Does it make sense? So the agile approach.

9:25

Okay? And we give it to you fast, but, you know, just take it in.

9:27

Remember, you're gonna get the slides, so don't take notes. Be with me. Okay? The

9:30

agile approach. Alright? Take tests that

9:34

you feel unprepared for. It's the opposite of what we learned.

9:39

It's impossible to succeed without asking for help, and it's not cheating. It's called

9:42

teamwork. You've gotta cheat more, which is asking

9:46

for help. Alright. The only way to thrive financially is to

9:50

get bad grades. That's the only way to do it. You gotta get f. So

9:53

you gotta get 3 percents, 2 percents, 1% success, not a 100%.

9:57

Also, you have to be proactive. You can't sit back and be Mastin and

10:01

expect things to come to you. No client is like, yo. Let me show up

10:05

at your house and, like, overcome all my own objections so they can buy your

10:08

stuff? Because you let me introduce you. You know what? I've already overcome my injections.

10:11

I found you, and here's $10,000. Like, that doesn't happen. You've gotta be

10:15

proactive in that process. And whose permission do you really

10:18

need? Come on, y'all. Whose permission do you really need?

10:22

That's right. Just look left and Right? And go, I only need my permission from

10:26

now on. That's right. That's right. Only yours.

10:35

One last little thing. 15 and or more of these companies no

10:39

longer no longer have, Require a degree. There's a lot more. A new,

10:43

article on Glassdoor recently came out. Okay. Here's some companies where you don't need a

10:46

degree anymore. Yeah. Yeah. And by the way,

10:50

Whole Foods' not the checkout person. Corporate. And by the way,

10:54

in my business, we hire the entry level in my business because we're trauma informed,

10:57

you have to have a master's degree. Starting salary is $40,000 with a

11:01

master's. Okay. So just think about that. Okay?

11:05

And, by the way, let's talk about 1 more loser, Apple. Everyone ever heard of

11:09

Apple? Those losers got a f and only captured 45%

11:13

of the smartwatch market last month in September,

11:17

but yet are they raking in the money? They got a 45%

11:21

on their test, and they're crushing it. Who follows? Does this make

11:24

sense? So we gotta fail more. Who wants to let themselves get a f from

11:28

now on? Who wants, like, this f thing. Right? And the ultimate f word

11:32

is faith because you're moving into an area of

11:35

life maybe you haven't experienced before, Something that's new. People

11:39

around you haven't been there yet. You're the leader. You may be the

11:43

1st person in your lineage to do this work.

11:47

The first. The first. Think about that.

11:50

And especially if you're a woman. I work with 97% females.

11:54

Strange. 6 for 5 white guy from Kansas. I know. But very

11:58

strange. But they're usually the 1st in their lineage to speak up and

12:01

earn and then out earn sometimes their partner? So

12:05

you yeah. It's a beautiful thing, and you gotta be easier on

12:09

yourself. You gotta be easier on yourself and say, you know what? I'm really the

12:12

first. It's like some people are like, I'm the 1st in my family to go

12:14

to university. You're like, I'm the 1st in my family to start a business.

12:18

Same by the way, just as significant, if not more. So you

12:22

gotta get yourself a pat on the back. Alright? So a couple of keys to

12:25

agility. You gotta prioritize speed over

12:29

precision. Stop trying to get it all perfect. Get it going.

12:33

Speed is the most important thing. How fast can you get something up? Doesn't have

12:36

to look good. You have to prioritize learning over perfection

12:40

because how are you gonna learn? There's entrepreneurs aren't letting me learn everything, then do it. They just kinda

12:47

bumble through things learning as they go. Right? You it's like we kinda, like, jump

12:51

out the plane, And then we, like, build the parachute on the way down,

12:55

like, oh, and then it works. Right? But, you know,

12:58

you procrastinate if you're on the ground. That's why you gotta go so high up.

13:02

Right? Also, you gotta prioritize, testing over other people's

13:05

opinions. Let the data prove it out. People come to me all the time. Masten,

13:09

what do you think? I'm like, I'm not your ideal person. Don't ask me. Go

13:12

find out and tell me what the data says, and then we'll pivot. Okay? Because

13:15

data doesn't lie. So until you've tested something, don't go asking your

13:18

parents, Your partner, whatever, because they'll go, oh, that's nice. You should change this.

13:22

Might be the by the way, my favorite stuff that we publish never

13:26

converts. It's like, whatever my favorite one is, I know that one won't convert in

13:29

the data. We just did a a a logo contest for one of the companies

13:33

I'm starting. My favorite one got, like, 2% of the vote. Okay?

13:37

So you wanna follow data, not opinions, and that's more never been more

13:41

possible than today. Also, you know, I prioritize momentum over confidence.

13:45

People think I have to have confidence before I get Started, but beginning started will

13:48

build your confidence because you get more and more and more experience, which

13:51

creates more and more confidence. And As soon as you learn something

13:55

new, change the approach. Don't just, you know, bumble along. Go, I

13:59

failed. Change the approach, And you wanna create and surround

14:03

yourself with a culture of positive feedback because most of us who get f's on

14:06

tests weren't like, yeah. Good job on those 45% you

14:10

got right. What do they do?

14:15

Yeah. There's a guilt and shame associated with it. So what you wanna do is

14:18

you wanna surround yourself with a culture of people who Who are gonna take what

14:21

you learn and take what wins and amplify that and change that, not focus on

14:25

the criticism and the negative stuff? And probably everything

14:32

perfect, Get everything perfect. Get everything optimized. And it's like, no. Let that fire

14:40

burn. And there are some people, some opinions, and some problems

14:44

you must strategically ignore in the beginning or in your pivot? Because

14:47

if you take it all into consideration, you'll be too busy focusing on all the

14:51

stuff that doesn't Mastin. Because what moves the ball forward Is

14:54

momentum launching, pivoting, learning, revenue,

14:58

delivering value, and you gotta ignore other things. Do you guys think there's

15:02

some problems it's time to ignore? Some opinions it might be time to ignore? What

15:06

do you guys think? All day long. So successful entrepreneurs

15:09

know that taking risks is the safest

15:13

thing to do because we pivot. We learn.

15:17

We grow. We're surrounded by positive feedback. That's what this room

15:21

is all about is positive feedback. So purpose is the cure for this

15:24

because purpose is the thing that gets you going for your children To prove the

15:28

naysayers wrong. It's the reason why you're like, you know what? I know that the

15:31

fire is burning, but I'm gonna go anyway instead of overthinking things. Because

15:35

You could overthink things straight into what? Your old

15:39

job. Yeah. Yeah. Oh,

15:43

You could go right back, but no one in this room is gonna go back.

15:46

Why? Sucks. Who's done going back? It's only

15:50

4 from now on. Let me see if I show of hands. That's right. So

15:53

that's why. Because you're in the environment. You have a reason why.

15:56

Okay? Purpose gives you a reason to take the risk. It

16:00

gives you a reason to take the risk, and agility is your key

16:04

because you can take the risk, not get it right. You can fail, but you're

16:07

agile, and you're flexible, and you're gonna pivot. That's the name of the game. So

16:11

I wish I had more strategic advice than this, but this is what you gotta

16:13

do. You gotta do it messy, and you gotta do it afraid. I'm gonna

16:17

use 1 cuss word. Is Is that okay? Yeah. Okay.

16:21

Is this are you cool? Is it cool? Yeah. Okay. So here's what

16:25

courage feels like. People think courage is like Superman. Right?

16:29

Courage is well, fuck. That's what courage is. Now it's 1 customer 10

16:32

times. You gotta feel that every day every day. So my

16:40

fear maxim is unless you're in mortal danger, fear is a compass showing you

16:44

where to go. Unless you're in mortal danger, fear is a compass.

16:48

So you gotta do what you're afraid of every single day. Number one way to

16:51

not to to cancel out of fear Is to do the stuff you're afraid of

16:55

until you're no longer afraid of it in the right environment

16:58

with the right levels of support. Okay? So I have 1

17:02

last question for you. You guys have been great. Thank you for keeping up with

17:05

me. I know I've gone really fast. I have 1 more. It's very important question.

17:07

Okay? Anyone in the room

17:11

looking for, been praying for, asking for a sign? You're like, please send

17:15

me a sign. Is anybody doing this? Here is your

17:19

sign. Okay? This is your

17:22

sign. Alright. The angels and Mastin the

17:26

clouds weren't available today, so this is your sign. Like,

17:30

dear God, please tell me 1. Here it is. You gotta be courageous.

17:34

You gotta mess up. You gotta do it afraid. You gotta fail. This is your

17:37

sign. I hope I've overcome all the objections. So, ladies and gentlemen, why do we

17:41

launch? Because now more than

17:44

ever, Lodge Con, the world needs your purpose. I'm Mastin Kipp. Thank you guys

17:48

so much.