Show Notes     [1:51] Can you tell me a bit about your background and what you do now?   [3:37] And how did you come to work with coaches specifically?   [4:54] Can you tell me something about you that most people don’t know, so an interesting or funny story or fact?   [6:06] What book have you read that’s had the biggest influence on your entrepreneurial journey?   [8:10] In your view what is branding?   [10:53] If someone’s listening to this right now and they have that challenge as well what would you say to them? How can they out more of their personality into what they do?   [17:36] Other than personality are there any other mistakes that you see coaches make when it comes to branding?   [19:16] And from your point of view how do you help people do this?   [21:06] You said the first thing you do is help them really sort of nail down who it is they want to serve who their audience is, but how important is that to the whole process?   [25:49] What’s the biggest mistake or challenge that you’ve had to face in business, either recently or in the past and how did you overcome it?   [30:03] What’s been the biggest breakthrough moment in your business over the past 12 months? So something that you do or stopped doing that made a massive difference in terms of performance.   [33:10] Apart from Twitter how else do you market your business currently?   [36:27] What’s the best piece of advice or little snippet of information that you ever received from somebody?